ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoorfor Amazon.
OpenDooris a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver nextlevel Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impactwhat’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Media Director. This is a Full-time position based in Dubai. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
- Set an annual performance strategy and goals that drive client’s business performance.
- Lead both Offline & Online strategy, disciplines and thought leadership across performance, eCommerce, innovation and data
- Oversee analytical offline thinking and approach
- Oversee digital implementation across search and social, whilst having a view on their display and programmatic offering
- Bridge media and technology solutions to provide full servicing and advisory to clients
- Lead data consultancy and implementation across all clients
- Development of direct reports to become self-sufficient in delivery of campaign implementation and optimizations.
- Lead on the budget forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
- Collaborative lead on the monitoring and review of resourcing required within all areas of media activation – including resource hiring when applicable
- Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day-to-day campaign delivery
- Collaborative lead (with partner) on client reviews of all activation – BAU, campaign specific and channel planning
- Collaborative secondary lead (with other Directors) on the management of day-to-day relationships.
- Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process
- Lead and collaborative remit on non-client specific activation management workstreams and projects – as assigned by senior leadership
- Develop a full training program to upskill all offline & Digital media specialists into integrated experts.
- Able to pass learnings to the team, put in place development plans to the team members with KPI & evaluations
- Aiding in organic and growth of the accounts within the unit
QUALIFICATIONS
- 10 years + experience in integrated media, ideally from an agency side background (client side or a mix will also be considered)
- Good understanding of Offline, Digital & e-Commerce
- Strong understanding of customer data platforms and advance analytics solutions
- Experience managing search, social and/or display from both a technical and strategic POV.
- Experience in audience led planning
- People management experience of managing a team
- Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.
BONUS POINTS
- Experience working with Amazon's advertising platforms
- Understanding of Amazon's business model and customer base.
- Experience working in a fast-paced, agency environment.
- Experience with project management tools and methodologies.
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
