Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
We support 100% remote work for applicants who reside in the United States.
The Strategic Planning Director is a critical role within Tinuiti’s Strategic Planning team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning capability and is the primary media planning lead on a specific client account. It is fit for someone with a strong foundation in media planning and strategy, experience using research and tools to identify strategic insights about the client’s customers, as well as being a trusted advisor to clients. You establish and define high-impact, media strategies from brand to purchase across the customer journey balancing audience, channel, and context to define the media mix recommendations that deliver on client’s KPIs
You are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a proven track record of success at leading progressive strategies, being a trusted advisor, growing businesses, training up and mentoring talent.
You possess the superior presentation skills to communicate your data-driven strategic direction and insights to clients, prospects, and teams effectively.
What you’ll be doing:
- Leading the strategic planning capability on your key client(s) as well as, advancing our strategic media capabilities across the broader team
- Orchestrates the development of strategic media plans that reflects a client's business strategy to advance its share/penetration and achieve profitable growth.
- Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
- Produce & templatize the core outputs of Tinuiti’s planning tool suite
- Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
- C-Level partnering by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals.
- Be a critical stakeholder in the development of Tinuiti’s planning tool partners. Evaluate and roadmap the further development of Tinuiti’s suite of tools
- Leads consultancy opportunities focused on media mix and audience development
- Creatively craft information into concise stories that engages, inspires, and motivates
- Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
- Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency
Core Competencies:
- Media strategy and plan development, from briefs and audience insights,to communications goals and channel allocations, across brand and performance initiatives
- Functional knowledge of communications planning and ability to partner with communications planners to understand media’s role in delivering on key communication tasks, while being able to support communications strategy conversations with clients
- Planning Tools – Knows the ins and out of pulling data from 3rd Party Planning tools (Kantar, Commspoint, Pathmatics, SimilarWeb, Resonate, & e-Marketer) and finding key insights. Familiar with the landscape of tools available in the industry, their strengths and weaknesses.
- Communication & Presentation Skills- Effective in both written, and both formal and informal presentation settings
- Collaboration - Ability to work well and adapt to work well with a variety of personalities and levels (both internally and externally)
- Leadership - Everyday team management including:, project and allocation management, career pathing, feedback and support, work quality control
- Resourcefulness & proactive thinking - the ability to research, find, and deliver actionable insights
- Drive - Does not settle simply for “good”, always strives to deliver the highest quality of work
- Insights - Possess the ability to see the heart of an issue and respond accordingly
- A data-driven mindset; review results and performance of paid media campaigns based on predetermined success indicators, determine the effectiveness and report back to the client
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Requirements:
- 8+ years of media strategy and planning experience
- Experience across both linear and digital channels,with a heavy focus across video channels and social
- Strong POV of industry planning, insights, and competitive tools
- Expert knowledge of the media landscape
- Knowledge across planning and research tools, example: Kantar, Similar Web, Pathmatics, etc.
- Ability to build relationships with clients and peers (trusted advisor)
- Strong written and oral communication skills, specifically around presentation story-telling
- Ability to travel to onsite meetings 1-2 times a month at most
FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO:At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Thankful giving, Equity
Learning and Development: Mentor program and more
The annual base salary range for this role’s listed level is currently $130,000-$140,000 plus performance bonus of 10%. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap). Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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