How Much Do Adtech Jobs Pay?
The global adtech industry continues to evolve at pace. Artificial intelligence, retail media, connected TV (CTV), commerce media and privacy-first advertising are reshaping how brands reach consumers, while creating exciting career opportunities for professionals across sales, engineering, product, AdOps, data and customer success.
With demand for experienced talent continuing to outstrip supply in many specialist areas, salaries have remained strong throughout 2026. Companies are competing aggressively for candidates who can combine technical expertise with commercial understanding, particularly those with experience across programmatic advertising, AI and first-party data.
Whether you're looking for your next opportunity or you're an employer benchmarking salaries before making a hire, this guide provides an overview of current salary expectations across the adtech industry.
All salary ranges are based on market data, recruiter insights and current hiring trends across the UK, Europe and North America. Actual salaries will vary depending on experience, company size, location and total compensation.
Average Adtech Salaries in 2026
Sales & Commercial
• SDR: £35k–£50k (OTE £50k–£75k)
• Business Development Manager: £60k–£90k
• Account Executive: £50k–£80k
• Enterprise AE: £80k–£130k
• Sales Director: £100k–£150k
• VP Sales: £140k–£200k
Customer Success
• CSM: £55k–£80k
• Senior CSM: £75k–£100k
• Strategic AM: £70k–£110k
Ad Operations & Programmatic
• AdOps Executive: £35k–£50k
• AdOps Manager: £50k–£70k
• Senior AdOps: £70k–£90k
• Programmatic Manager: £60k–£90k
• Yield Manager: £65k–£100k
Engineering & Technical
• Software Engineer: £70k–£130k
• Senior Software Engineer: £100k–£160k
• Engineering Manager: £120k–£180k
• Solutions Engineer: £80k–£120k
Product & Data
• Product Manager: £75k–£120k
• Senior Product Manager: £100k–£150k
• Product Director: £140k–£220k
• Data Scientist: £80k–£140k
UK vs Europe vs United States
UK remains the benchmark. Germany typically pays 5–15% more, the Netherlands is similar to the UK, Spain tends to be 10–20% lower, Eastern Europe 20–40% lower, while the United States often pays 40–100% more.
Which Skills Command the Highest Salaries?
AI, Machine Learning, Retail Media, Connected TV, Privacy & Identity, Data Clean Rooms, AWS, Azure, GCP, Python, SQL, Data Engineering, Header Bidding, Google Ad Manager, Amazon DSP, The Trade Desk, Prebid and Analytics.
Fastest Growing Areas
Artificial Intelligence, Retail Media, Connected TV and Privacy & Identity continue to drive hiring.
Beyond Salary
Flexible working, remote-first culture, healthcare, pensions, bonuses, equity, learning budgets, career progression and enhanced leave all influence candidate decisions.
How to Increase Your Salary
Develop specialist expertise, keep learning, build commercial awareness, expand your network and move employers strategically when appropriate
Advice for Employers
Offer competitive salaries, move quickly through hiring, communicate clearly and provide meaningful career progression.Looking for Your Next Role
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