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How did you get into the industry and what has been your journey so far? I studied Computer Science and a degree in Media Technology so I guess I knew always this is the industry that fascinated me! Now with more than twenty years of experience in media and advertising, I started my career at Virgin Media in London. I later launched and scaled Inskin Media across the UK and APAC, and led APAC part
How did you get into the industry and what has been your journey so far? My mum says I used to make jingles for ads in the back of the car when I was younger – apparently, I turned Stena Line into “Stayin’ Alive” by the Bee Gees at the age of six. Perhaps I was always destined to end up in advertising. I grew up in Northern Ireland and always knew I wanted to move to London, so when it came to cho
How did you get into the industry and what has been your journey so far? I didn’t start in ad tech at all. I started in theatre and film in Los Angeles and San Francisco, running costume departments and building experimental pop-ups for brands before “experiential marketing” was even a thing. That world teaches you very quickly how audiences behave; what grabs attention, what people ignore, and wh
