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How did you get into AdTech, and what do you specialise in today? I entered the sector by solving a critical bottleneck. I took a portfolio of high-traffic sites that were restricted by external agency dependencies and migrated them to a bespoke AWS infrastructure. This transition improved stability and reduced operational overhead. Today, I specialise in Technical Operations—architecting the syst
Tell us your career path before you were in TA I studied International Development and Cooperation, which helped me understand how people, cultures, and systems interact globally. I then entered the HR world through an HR Generalist role, where I learned the operational foundations of HR: processes, data, and how organizations actually function day to day. From there, I moved into Talent Acquisiti
How did you get into AdTech, and what do you specialise in today? I entered AdTech through hands-on media and client strategy roles, starting as a Digital Investment Executive at Starcom Media (Publicis Groupe), where I coordinated A/B testing, optimised campaigns, and used data to guide media spend for top-tier clients. This experience provided a foundation in digital advertising platforms, real-
