Blog Posts

What Is Advertising Technology (Adtech)? Definition, Ecosystem, Programmatic, & Trends

Advertising technology (adtech) is a set of software and tools that brands and agencies use to plan, set up and manage their digital advertising activities. In this introduction, we look at the concept of adtech, the world of programmatic advertising (including ad buying, direct advertising, and real-time bidding), the adtech ecosystem, and future trends in adtech to watch out for. In Digital Ad

March 16 Read more

Top Tech Companies with the Best Paying Jobs in 2023

As Artificial Intelligence (AI) and Business Intelligence (BI) have moved from concept to reality, top tech companies in every segment (e.g., Internet services, hardware, software, etc.) offer exciting opportunities for MBA graduates. The average salary range for MBA graduates from top business schools in tech is between $54,989 and $2,00,000, and the highest paying jobs in tech include Data

March 16 Read more

Xandr secures first UK broadcast partner in Channel 4

US ad-buying platform partners with a top UK broadcaster to help advertisers target up to 28 million TV viewers. Channel 4 opens its ad inventory on Xandr Xandr has signed Channel 4 as its first UK broadcast partner, a big step for the Microsoft-powered ad tech platform. CTV enthusiasts will know Xandr as the company driving Netflix's ad pivot. Privacy, independence and games - wh

March 16 Read more

Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP Yahoo's integration with Scope3 to offer carbon-neutral private marketplace media is aimed at helping advertisers buy green media products to align their digital ad campaigns with their sustainability goals. Scope3 measures the carbon emissions of the entire digital ad supply chain to

March 16 Read more

Adtech to drive Internet advertising industry to $1 trillion in 2030, forecasts GlobalData

Adtech includes a wide range of technologies such as demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and ad servers. These technologies help advertisers target specific audiences, optimize their campaigns, and measure their effectiveness. The report also highlights the increasing use of artificial intelligence (AI) and machine learning

March 15 Read more

GLOBAL ADTECH MARKET

GLOBAL ADTECH MARKET   INTRODUCTION In recent years, digitalization has made significant progress, leading to the emergence of new marketing opportunities for businesses. Digital Marketing is a crucial area that has opened up job prospects, and the proliferation of new social platforms suggests that it has a bright future ahead. Digital Marketing refers to the practice of deliverin

March 2 Read more