Blog Posts

Samantha Barron - Is AI really screening out your CV?

Is AI really screening out your CV? 20 years on the hiring side, watching AI change in real time Quick one before we start: if you're not following me on LinkedIn yet, please do. It won't necessarily put you on a recruiter's radar (that's not what following does). What it means is that you see what I'm actually seeing from inside 'hiring', and from recruiters' points of view, right now while it's

September 7 Read more

The Ultimate Salary Guide for 2026

How Much Do Adtech Jobs Pay?  The global adtech industry continues to evolve at pace. Artificial intelligence, retail media, connected TV (CTV), commerce media and privacy-first advertising are reshaping how brands reach consumers, while creating exciting career opportunities for professionals across sales, engineering, product, AdOps, data and customer success. With demand for experienced ta

August 20 Read more

Samantha Barron - How Recruiters actually find you on LinkedIn

Quick one before we start: if you're not following me on LinkedIn yet, do. It won't necessarily put you on a recruiter's radar (that's not what following does). What it means is that you see what I, as a TA Director, am actually seeing from inside 'hiring' and Recruiters' points of view right now, while it's fresh and useful to you. OK so you've built your CV and profile, you're applying constantl

August 13 Read more

Pride Month Series With Tara DeZao

Can you tell us about your journey into Adtech and what led you to where you are today? My journey into Adtech started at a small startup that sold B2B data for ad targeting called Bizo. I previously had been in data storage (boring) and I was just floored by the excitement around working in Adtech and all of the innovation and creativity swirling around me. What challenges, if any, have

June 22 Read more

Pride Month Series With Will Murray

Can you tell us about your journey into Adtech and what led you to where you are today? I started in Programmatic straight from University. I’d really enjoyed the marketing modules in my degree, and I remember thinking it was really interesting that you could use data and technology to reach people in a more personalised way. My first role was at Periscopix, which later became part of Merkle. From

June 18 Read more

Pride Month Series With Lee Mabey

Can you tell us about your journey into Adtech and what led you to where you are today? My first foray into Adtech came after a six-year stint working in OOH (all the way back in 2012). I wanted to move into a brand new environment and challenge myself with emerging technology. I am someone who is curious, is always seeking to learn, and actively seeks out new challenges. It explains why I have su

June 15 Read more

Pride Month Series With Jennifer Lorimer

Can you tell us about your journey into Adtech and what led you to where you are today? I started in buying print media and was interested in the growing digital advertising space at the time. Once I got my first digital role I never looked back and further developed my career into Programmatic Specialism. I've worked across In House, Agency and Tech side over my career. Today I lead a global team

June 11 Read more

Pride Month Series With Manuela Cortes

Can you tell us about your journey into Adtech and what led you to where you are today? Like most folks in programmatic I didn’t plan to be here, I just stumbled upon it. Ten years ago, while studying international relations, I landed a role supporting Google’s account managers. I was in the right place at the right time just as programmatic was taking off, and I instantly got hooked by how dynami

June 8 Read more

Pride Month Series With Mike George

Can you tell us about your journey into Adtech and what led you to where you are today? My journey into Adtech was actually by chance. A friend of mine was working as an MD for a small digital media platform, one of three newly acquired businesses by the Adtech parent organisation, and they needed an HR Director to help integrate and harmonise the businesses. I worked there for 6 years before movi

June 4 Read more

Women's History Month Series with Emma Newman, CRO, EMEA at PubMatic

How did you get into the industry and what has been your journey so far? I didn’t enter digital media with a master plan to build a 25-year career in ad tech. I was drawn in because the internet felt like a structural shift, not just a new channel. It was obvious even early on that this technology was going to change how businesses scaled, how information moved and how value was created. My early

March 30 Read more

Women's History Month Series with Olena Chudinovych, CPO at Attekmi

How did you get into the industry and what has been your journey so far? My path in AdTech started in 2019, and before joining this industry, I devoted five years of my life to jurisprudence. That was an interesting experience, but I wanted something fully different. I strived for new challenges and opportunities – that’s when I discovered AdTech and decided to try my hand at programmatic. Obvious

March 27 Read more

Women's History Month Series with Victoria de la Calle Fernández, Senior Commercial Operations Manager at VoiseTech

How did you get into the industry and what has been your journey so far? With a background in Advertising, PR and Business Administration, and a strong focus on Digital Marketing, I started my career in communication, marketing and events. The real turning point came when I moved to London in 2016. I progressed into roles that brought me closer to digital media, evolving from campaign management i

March 26 Read more

Women's History Month Series With Joanne Whaley, Business Operations Director at Teal

How did you get into the industry and what has been your journey so far? Nineteen years ago, I left recruitment to help my husband set up our first company, marking the start of an incredible journey in this ever-evolving industry. It’s been a true rollercoaster — balancing the highs and lows of running a business with raising two children, all without family nearby. Over the years, I’ve watched t

March 25 Read more

Women's History Month Series with Angeline Lodhia Shalabi, Founder / Co founder at Angeline LS Consults & Semantic Pulse

How did you get into the industry and what has been your journey so far? I studied Computer Science and a degree in Media Technology so I guess I knew always this is the industry that fascinated me! Now with more than twenty years of experience in media and advertising, I started my career at Virgin Media in London. I later launched and scaled Inskin Media across the UK and APAC, and led APAC part

March 24 Read more

Women's History Month Series with Rebecca Callaghan, Head of Out of Home at Azerion / HAWK

How did you get into the industry and what has been your journey so far? My mum says I used to make jingles for ads in the back of the car when I was younger – apparently, I turned Stena Line into “Stayin’ Alive” by the Bee Gees at the age of six. Perhaps I was always destined to end up in advertising. I grew up in Northern Ireland and always knew I wanted to move to London, so when it came to cho

March 23 Read more