How did you get into the industry and what has been your journey so far? I studied Computer Science and a degree in Media Technology so I guess I knew always this is the industry that fascinated me! Now with more than twenty years of experience in media and advertising, I started my career at Virgin Media in London. I later launched and scaled Inskin Media across the UK and APAC, and led APAC part
How did you get into the industry and what has been your journey so far? My mum says I used to make jingles for ads in the back of the car when I was younger – apparently, I turned Stena Line into “Stayin’ Alive” by the Bee Gees at the age of six. Perhaps I was always destined to end up in advertising. I grew up in Northern Ireland and always knew I wanted to move to London, so when it came to cho
How did you get into the industry and what has been your journey so far? I didn’t start in ad tech at all. I started in theatre and film in Los Angeles and San Francisco, running costume departments and building experimental pop-ups for brands before “experiential marketing” was even a thing. That world teaches you very quickly how audiences behave; what grabs attention, what people ignore, and wh
How did you get into the industry and what has been your journey so far? Interestingly, I didn’t start in digital media at all. I was originally working as a sound engineer in Soho after studying Audio Engineering following my degree. Being in that part of London meant I was surrounded by creative and technology companies, and adtech felt like a natural transition because it sits right at the inte
How did you get into the industry and what has been your journey so far? I came in sideways, which I think is the most interesting way in. My studies specialized in Security at UCL focussing on intelligence and the mechanics of power. During and after my undergrad I built experience across a few different worlds: policy research at Chatham House, asset management structures at Pictet, and board me
How three months away from work helped my wife build her dream After fifteen years in tech, I thought I knew what professional fulfilment looked like. Hitting targets, shipping projects, climbing the ladder. Then my wife Sara told me she was ready to chase a dream she had carried since long before we met, and everything I thought I knew changed. She wanted to open her own childcare setting. I want
Tell us your career path before you were in TA I’ve always been a salesperson at heart. I started out after college selling windows and doors, then moved into insurance before finding my way into recruitment 10 years ago. My experience has been entirely agency-side, most recently with Expand Group, where Lee Walker introduced me to the world of adtech. Over the past five years, I’ve supported some
How did you get into AdTech, and what do you specialise in today? I entered the sector by solving a critical bottleneck. I took a portfolio of high-traffic sites that were restricted by external agency dependencies and migrated them to a bespoke AWS infrastructure. This transition improved stability and reduced operational overhead. Today, I specialise in Technical Operations—architecting the syst
Tell us your career path before you were in TA I studied International Development and Cooperation, which helped me understand how people, cultures, and systems interact globally. I then entered the HR world through an HR Generalist role, where I learned the operational foundations of HR: processes, data, and how organizations actually function day to day. From there, I moved into Talent Acquisiti
How did you get into AdTech, and what do you specialise in today? I entered AdTech through hands-on media and client strategy roles, starting as a Digital Investment Executive at Starcom Media (Publicis Groupe), where I coordinated A/B testing, optimised campaigns, and used data to guide media spend for top-tier clients. This experience provided a foundation in digital advertising platforms, real-
How did you get into AdTech, and what do you specialise in today? I started in ad tech when the first ad networks were formed. I started atSoftbank Interactive Marketing and then became one of the first salespeople at Flycast. After Flycast, I joined Engage (CMGi Company) and migrated into strategic business development. From there, through working at multiple start-ups, my carrer evolved into app
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What's 2026 saying: skills, trends and how to get ahead in AdTech The market is shifting but your value can shift too. If you’ve been job‑searching in ad‑tech you probably know one thing by now: things evolve fast . And what got you hired 2 or 3 year ago might not apply today. That’s why this December could be the perfect moment to give yourself a bit of a break, refresh your skil
Tell us your career path before you were in TA Before stepping into Talent Acquisition, I spent a decade performing around the world as a dancer with Mayumana, an international percussion and dance group. I was the only Israeli in an international cast, which shaped who I am, it taught me how to connect with people from all cultures, read body language and energy, and work as part of a diverse, cr
Tell us your career path before you were in TA I started agency side when I was 18 years old as a Data and Tech recruiter in the IT space, I was there for two years before I was then made redundant and moved in to different roles across Essex, even doing some freelance recruitment before settling into two different recruitment roles in London. One of them being my current role at Omnicom Media Gro
