How did you get into the industry and what has been your journey so far?
Nineteen years ago, I left recruitment to help my husband set up our first company, marking the start of an incredible journey in this ever-evolving industry. It’s been a true rollercoaster — balancing the highs and lows of running a business with raising two children, all without family nearby. Over the years, I’ve watched the industry transform beyond recognition. The highlights have undoubtedly been the autonomy of working from home long before it was commonplace, nurturing exceptional talent and seeing their careers flourish, and navigating the challenges of COVID to ultimately grow and sell a business — all defining chapters of this journey.
What struggles, if any, have you had as a women in the industry?
My challenges haven’t been defined by the industry itself, but by stepping into a less client-facing role to maintain balance while our children were young. Taking a back seat brought its own lessons — overcoming the fear of missing out on industry events and opportunities proved to be character building in itself.
Which women do you look up to and why?
I’m drawn to women who reinvent themselves in times of crisis, who are willing to let go of old versions of their lives and identities so they can build something more authentic and aligned with their values. These women may bend, but they don’t break; they adapt, learn, and keep moving forward, turning setbacks into stepping stones and proving that strength can be both soft and utterly unshakeable.
Where you would like your career to go over the next five years?
In five years, I want to look back knowing this is the last business we chose to build and that we did exactly what we set out to do: create a resilient, profitable, values‑led company we’re genuinely proud of. I want to have championed new talent, sparked bold, innovative ideas, and be able to walk away knowing we grew people, delivered great work, and left the industry a little better than we found it.
What advice would you give other women in the industry?
You are your own destiny: trust yourself, back yourself, and refuse to give up. Keep asking the hard questions, keep moving, champion yourself and other women, and be kind to yourself when the juggling drops a ball
Joanne Whaley Business Operations Director at Teal