How did you get into the industry and what has been your journey so far?
I studied Computer Science and a degree in Media Technology so I guess I knew always this is the industry that fascinated me! Now with more than twenty years of experience in media and advertising, I started my career at Virgin Media in London. I later launched and scaled Inskin Media across the UK and APAC, and led APAC partnerships for WPP Media while based in Hong Kong.
Today I run Angeline LS Consults from Dubai, helping brands, agencies & vendors successfully launch into new markets and rewrite their business plans across MENA and APAC. I’m also co-founder of Semantic Pulse (semanticpulse.app), an AI-powered market research platform.
What struggles, if any, have you had as a women in the industry?
Yes, but thankfully not many! I did face some struggles, particularly when I was launching and scaling startups like Inskin Media across APAC. Some men in the industry tried to undermine my authority or second-guess my decisions simply because I was a woman.
They realised very quickly though that I was the boss. Once the results started coming through and the businesses grew, that stopped.
Those experiences only made me stronger and more determined.” Oh snd at one point I had an all girls team in Singapore. Girl Power!
Where you would like your career to go over the next five years?
In the next five years I want to continue to grow Angeline LS Consults and Semantic Pulse scaling our AI platform globally while I continue to help even more start ups to grow their business plans with confidence and clarity.
I’m an entrepreneur and a tech optimist at heart. I will continue to launch and grow businesses. In this fast-paced adtech industry you’ve got to stay on top of your game. Knowledge is key. But more importantly, I want to keep doing it with real passion and integrity, help more people rise along the way. Continue to build communities.
My goal is simple: build bigger impact, open more doors, and keep lifting incredible women and entrepreneurs so we all win together. On top of that list is to enjoy life along the way and have peace of mind.
What advice would you give other women in the industry?
Believe in yourself, fiercely. Be unstoppable and unapologetic about your vision, your decisions, and your worth. Don’t wait for permission, you already have everything you need inside you.
And here’s a fun fact I love: women are natural multitaskers and so at work outperform men! We bring unmatched energy, resilience and the ability to achieve incredible results while lifting everyone around us.
We are superwomen. Own it, lift each other up, lean on each other for support, stay passionate and full of integrity… and watch us keep winning together. The future is ours to shape — and it’s going to be brilliant.
Angeline Lodhia Shalabi, Founder / Co founder at Angeline LS Consults & Semantic Pulse