Department: Campaign Service Location: London

Direct report: Zheng Zhang, CTO

THE ROLE SUMMARY

A great opportunity for an experienced ad ops specialist to join one of the most exciting out-of-home TV/AV network in the UK. C-Screens play a vital role in delivering top-class video content and advertising campaigns across some of the largest UK landowners. Our portfolio will enable the successful candidate to work across our diverse TV channels including Shopping Centres, Football Stadiums, Pharmacies, Powerleague and our Summer and Winter Live events amongst many more. The company offers a friendly, dynamic and welcoming team and will provide an exciting opportunity for someone looking to progress their career in the advertising industry.

The successful candidate will need to have excellent attention to detail and the ability to analyse data to a high standard, enabling them to manage the campaigns’ execution and success. The candidate will need to manage/schedule relevant TV content ensuring each bespoke audience is entertained and engaged with the screens.

KEY RESPONSIBILITIES

Process and schedule TV out-of-home campaigns using various CMS and video player systems including CScreens’ own CPlayer
Advertising inventory supply and demand management of individual TV channels
Working closely with the Adops Execs to produce insightful post-campaign reporting with good understanding of clients and the sales teams’ expectations and requirements.
To oversee media bookings and manage the campaign pipeline.
To recommend campaigns strategies and optimal campaign delivery plan
Apply multiple sources of data, optimising campaigns for best campaign performance.
To process and analyse campaign data and produce actionable improvements.
Forecasting data such as footfall, audiences and impact delivery,
Manage rollout of new ad formats
Lead programmatic delivery and growth with the sales director. Management and implementation of VAST tags
Provide support for ad-player installation & audience tracking management.
Participate in ad effectiveness research projects
Renew and record keeping audience data across various TV channels and propose on audience strategy

KEY COMPETENCIES

· 5+ year’s experience working in an adops role in TV advertising space is a bonus

· Strong cross-departmental communication

· Exceptional Excel skills

· Competitive analysis, scoping and tender for best tech solution

· Experience with launching/bringing new products to market.

· Ability to meet tight deadlines with good project management skills.

· Experience of team management, directing and motivating staff

· Proactive and highly organised, with strong time management and planning skills

· Highly numerate and literate, with the ability to produce top quality written specifications and strategy and implementation communication.

· Experienced in working with CMS & Player systems.

· Commercially aware

· Be able to learn and manage C-Screens tracking technology and partners.

· Knowledge of programmatic scheduling and integration processes.

PERSONAL COMPETENCIES:

· Enthusiasm, energy, and creativity.

· Ability to think innovatively and outside the box.

· Exceptional stakeholder management and collaboration skills.

· Strong team spirit, promoting collaboration across C-Screens and beyond.

· Strong organisational and leadership skills.

· Driven to create a fast-paced, proactive, and collaborative work environment, committed to excellence and growth.

· Customer-centric mindset with experience driving audience-based initiatives.

· Open-minded, diligent, resilient, creative, and passionate personality.

CScreens LTD

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