VP and Head of Product Marketing

Location: Columbia, MD - Hybrid/Remote

About Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented SAAS data technologies and data management tools, curated second-and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies, and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app, and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore, and Sydney.

The VP and Head of Product Marketing will be responsible for creating compelling and differentiated positioning and helping to define the go-to-market for Lotame’s existing and future products and product enhancements. This role will work across the Marketing, Product, Sales, and Client Success teams to understand client needs and use cases to effectively launch new products and solutions in a rapidly evolving and crowded market.

It is critical for the candidate to have a deep understanding of the digital advertising and marketing ecosystem, as they will ultimately be tasked with driving internal understanding and external adoption of Lotame’s technology. Additionally, exceptional communication, leadership skills and a “self-starter” entrepreneurial attitude will ensure the candidate excels in this role.

Responsibilities

Based on a deep understanding of local market needs, define clear and compelling messaging and unique product positioning that will influence our sales enablement, content marketing and demand gen strategies across the globe
Orchestrate product release marketing efforts and lead the evolution of our approach as our set of offerings grows
Perform strategic market analysis, including conducting win/loss interviews and market research, working in partnership with sales and CS to better understand current client and prospect needs and challenges
Leverage intelligence about key competitors to develop recommendations for how to successfully compete against them
Research and provide market and buyer insights and intelligence to help inform product-market fit, the product roadmap, and eventually messaging and positioning
Manage internal and external training for new and existing product lines; act as product “knowledge center” particularly as it relates to use cases and client-side benefits
Create compelling collateral, including sales presentations, one sheets and whitepapers, which highlights the features, benefits, and varied use cases of Lotame’s products and solutions to Lotame’s key client types, including global media owners, marketers and platforms
Collaborate with marketing and cross-functional teams to ensure proper and current product messaging is woven through all marketing tactics (for example, website, emails, events, webinars, and more)

Required Skills & Experience

8+ years experience, preferably with 3+ years of product marketing or product management experience in SaaS, adtech, or martech
In-depth and up-to-date knowledge of the digital advertising ecosystem, key stakeholders/vendors, digital campaign management and monetization metrics
Strong history of leading and executing solutions marketing strategies and plans including building a market-driven business case, creating compelling messaging materials, developing and executing marketing and launch plans
Understanding of the full product development lifecycle process and agile software development lifecycle process
Ability to understand, simplify and articulate complex topics to both technical and non-technical audiences
Fun, “can-do” personality; willingness to roll sleeves up and get work done; ability to develop good relationships and work with external and internal stakeholders
Excellent written and verbal communication skills; strong presentation skills
BA/BS degree (or equivalent) required

Lotame is an EEO Employer

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Vice President & Head Product Marketing