3090 - Paid Search Manager – TikTok for Business (B2B)
Role Summary and Impact
We’re looking for a Paid Search Manager to lead performance marketing for TikTok for Business across 24 international markets.
This is a hands-on role focused on driving conversions, pipeline growth, and ROI through best-in-class paid search execution. You'll own campaign performance across a high-spend global account, with significant autonomy to identify opportunities, test new approaches, and scale what works.
Unlike many agency roles, this position has a streamlined stakeholder structure with a single core client contact, allowing greater focus on optimisation, experimentation, and business outcomes rather than excessive reporting and meetings.
You'll also act as the link between the London team and our offshore activation hub in Poland, managing a team of four specialists and ensuring operational excellence across campaign delivery.
Key Responsibilities
Performance & Optimisation
- Own paid search performance across 24 markets, with accountability for conversion, pipeline, and ROI targets.
- Drive ongoing optimisation across bidding, audiences, keywords, creative assets, landing pages, and measurement.
- Develop and execute a robust testing roadmap, using data to identify opportunities and improve performance at scale.
- Translate performance insights into clear actions that drive measurable business impact.
Strategy & Measurement
- Build scalable account structures and processes that support efficient global growth.
- Partner with analytics teams to ensure robust tracking, attribution, and measurement frameworks.
- Use data to uncover trends, diagnose performance issues, and influence investment decisions.
Team & Operational Leadership
- Manage and develop a team of four activation specialists based in our Poland hub.
- Act as the primary coordination point between onshore and offshore teams, ensuring high-quality execution and accountability.
- Drive operational excellence through strong organisation, prioritisation, and workflow management.
Skills and Experience
- Proven experience managing large-scale paid search programmes with a strong focus on performance outcomes.
- Deep understanding of optimisation, experimentation, measurement, and conversion-focused marketing.
- Highly analytical and comfortable working with large datasets to drive decision-making.
- Strong project management skills with the ability to manage multiple priorities across markets.
- Excellent communicator who can align stakeholders, influence teams, and provide clear direction.
- Comfortable operating in a fast-paced environment with a high degree of ownership and autonomy.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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