How did you get into AdTech, and what do you specialise in today? I entered the sector by solving a critical bottleneck. I took a portfolio of high-traffic sites that were restricted by external agency dependencies and migrated them to a bespoke AWS infrastructure. This transition improved stability and reduced operational overhead. Today, I specialise in Technical Operations—architecting the syst
How did you get into AdTech, and what do you specialise in today? I entered AdTech through hands-on media and client strategy roles, starting as a Digital Investment Executive at Starcom Media (Publicis Groupe), where I coordinated A/B testing, optimised campaigns, and used data to guide media spend for top-tier clients. This experience provided a foundation in digital advertising platforms, real-
How did you get into AdTech, and what do you specialise in today? I started in ad tech when the first ad networks were formed. I started atSoftbank Interactive Marketing and then became one of the first salespeople at Flycast. After Flycast, I joined Engage (CMGi Company) and migrated into strategic business development. From there, through working at multiple start-ups, my carrer evolved into app
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