Candidate Perspectives - Trayvond Adutwum, Client Solutions
How did you get into AdTech, and what do you specialise in today? I entered AdTech through hands-on media and client strategy roles, starting as a Digital Investment Executive at Starcom Media (Publicis Groupe), where I coordinated A/B testing, optimised campaigns, and used data to guide media spend for top-tier clients. This experience provided a foundation in digital advertising platforms, real-