How did you get into AdTech, and what do you specialise in today?
I entered AdTech through hands-on media and client strategy roles, starting as a Digital Investment Executive at Starcom Media (Publicis Groupe), where I coordinated A/B testing, optimised campaigns, and used data to guide media spend for top-tier clients. This experience provided a foundation in digital advertising platforms, real-time analytics, and audience targeting.
Today, I specialise in strategic client partnership management and data-driven campaign leadership within the advertising environment. My focus is on translating client vision into actionable plans, managing high-value accounts, and using insights to demonstrate ROI. I also bring expertise in partnership programmes, CSR initiatives, and community engagement, blending traditional AdTech execution with meaningful brand impact and retention strategies
What types of opportunities are you exploring right now?
Right now, I'm exploring opportunities that allow me to leverage both my strategic account management background and my passion for partnership-driven growth—particularly within forward-thinking agencies, media owners, or brands investing in meaningful engagement.
I’m looking for roles such as Strategic Account Director, Client Solutions Manager, or Partnerships Lead.
I'm particularly interested in environments where AdTech, creativity, and community-building intersect, whether that’s in a media agency, a tech-driven consultancy, or an organization scaling its social impact through strategic communications.
How has the job hunt in AdTech felt for you so far?
The job hunt in AdTech has been both challenging and clarifying. Coming from a background that blends client strategy, media investment, and partnership management, I’ve found that many roles are either highly technical or purely sales-focused, whereas my strengths lie in bridging strategy, data, and relationship-building.
What’s been encouraging is seeing growing demand for roles that sit at the intersection of AdTech and meaningful engagement—areas like client solutions, strategic partnerships, and CSR-led media initiatives. I’ve been able to position my experience in programme management and community-driven campaigns as a unique asset, especially in companies looking to humanize their AdTech offerings
What’s been the biggest challenge for you?
The biggest challenge has been effectively communicating the unique value of my hybrid background in AdTech interviews. My experience bridges hands-on media execution, strategic account management, and social impact programme leadership. In a sector with siloed roles, articulating how these elements combine into a cohesive, high-value skillset, speaking both the language of performance data and the language of meaningful engagement, has been my key hurdle, which I now frame as my defining strength.
Which platforms or methods have helped you find opportunities?
Reaching out to professionals in roles or companies of interest to gain insights and build referral pathway, LinkedIn, JobsInAdtech and networking events.
What Hiring Managers Should Know
What makes a job ad more attractive for you to apply for over another that doesn't?
A job ad stands out when it clearly seeks a hybrid strategist who bridges data-driven AdTech execution with human-centred impact, valuing not only technical proficiency in platforms like DV360 or Power BI, but also skills in partnership building, stakeholder collaboration, and purpose-driven initiatives like CSR or community engagement, while offering transparency in role structure, growth pathways, and a culture that aligns performance with meaningful professional contribution.
When reading a job description, what do you look for first?
When reading a job description, I look first for clarity of impact, specifically, how the role connects data and technology to tangible human or business outcomes. This means scanning for phrases like "client partnership," "strategic growth," "CSR alignment," "stakeholder engagement," or "programme lifecycle", terms that signal the role values the bridge between AdTech execution and meaningful relationship-building I’ve developed in my career. I then assess whether the responsibilities allow for autonomy in strategy and ownership of outcomes, such as budget management, insight-driven reporting, or community development rather than purely repetitive or siloed tasks. Finally, I look for cultural indicators: collaboration across teams, investment in professional growth, and a balance of performance with purpose. If these elements resonate, the role aligns not just with my skills, but with my professional narrative of integrating analytics with impact.
What signals tell you a company “gets” AdTech talent?
A company “gets” AdTech talent when it values hybrid skill sets like yours, seeing your background in client strategy, media investment, and social impact programmes not as separate, but as a unified advantage in modern advertising. They invest in the tools you’ve used (DV360, Power BI, Salesforce) while supporting roles that blend data, partnerships, and purpose.
Key signals include:
Cross-functional collaboration that mirrors your work bridging internal teams, community partners, and clients.
Clear career pathways for strategic account and partnership roles, not just technical or sales positions.
A vision that includes responsible advertising, where your experience in CSR and youth engagement is seen as an asset to brand safety and meaningful engagement.
Conversely - what instantly turns you off a job ad?
Overemphasis on sales over relationships, Absence of social or CSR alignment and Unclear growth path
Interview & Process Insights
Have you noticed anything companies consistently do well — or poorly — in their hiring processes?
Doing well: Frame roles around impact and vision—aligning with your strategic account management and outcome-driven approach.
Doing Poorly: Overlook human skills like trust-building and discretion, which are foundational to your mental health youth work and partnership success.
How important is speed of response when evaluating roles?
I value a respectfully paced, transparent process, consistent with my work in managing budgets, timelines, and expectations for clients like Sony, VISA, and grant funders. Speed alone is less important than clarity, consistency, and mutual respect, the same principles I'd apply in my professional engagements.
Skills & Industry Perspective
Are any industry trends influencing your career choices?
Based on my CV, my career is being shaped by the convergence of AdTech with social impact and relationship-driven strategy, positioning me at the intersection of data-informed client management, purpose-driven partnerships, and community-centric engagement, trends that validate my hybrid expertise in media investment, programme leadership, and CSR initiatives, and steering me toward roles that value both measurable ROI and meaningful human connection.
What do companies often misunderstand about candidates in AdTech?
Many assume we fit neatly into either a technical or a commercial box, but my career has been built at the intersection of data, strategy, and human relationships. They sometimes undervalue the soft skills I bring from experiences like trust-based youth work, stakeholder alignment, and community facilitation—not realizing these enable clearer client communication, stronger partnership trust, and more ethical campaign execution.
When companies silo roles into narrow titles like “Trader,” “Analyst,” or “Sales”, they miss how integrated skill sets like mine (spanning media investment, programme management, grant oversight, and partnership development) actually drive innovation and resilience in modern advertising. And in today’s market, they can overlook how important purpose and impact are to my engagement. I’m not just looking for a job; I’m looking for a role where performance and social value align, something my CV has been building toward all along.
In short: I’m not just a specialist. I’m a bridge-builder between data and people, between AdTech and impact, and that’s where I deliver the most value
Final Thoughts
Why should top companies want to hire you?
Top companies should hire me because I uniquely blend data-driven AdTech execution with human-centred partnership strategy, turning client vision into measurable outcomes, from managing six-figure media budgets to leading social impact programmes—while building trusted relationships that drive retention, align with purpose, and deliver value that lasts beyond the campaign.
Trayvond Adutwum, Client Solutions