Can you tell us about your journey into Adtech and what led you to where you are today?
Like most folks in programmatic I didn’t plan to be here, I just stumbled upon it. Ten years ago, while studying international relations, I landed a role supporting Google’s account managers. I was in the right place at the right time just as programmatic was taking off, and I instantly got hooked by how dynamic the industry is.
It was challenging to learn everything on the fly, however one of the things that I loved is that everyone was always willing to help, even strangers on Linkedin/ Reddit or Slack Channels. When I met Helene Parker, she helped me pursue doing the Programmatic Digest Podcast in Spanish. The aim is to share this knowledge, break down language barriers, and give back to new talent, especially in LATAM. Ultimately, it’s about representation. I want people entering this industry to see and identify with leaders who look like them and share their background.
What challenges, if any, have you faced as an LGBT+ professional?
For me, the biggest challenge hasn't been a single overt incident, but rather the quiet weight of isolation. In my 10+ plus years in this industry, I rarely see other LGBT+ professionals at my companies, at major industry events, or in leadership positions. When you don't see anyone who looks like you or loves like you at the top, it makes you second-guess your own visibility and where you fit into the future of the industry.
Something I would love to see more in the adtech industry is a shift from simple recognition to actual diversity in the workforce. In my career, I have noticed a lot of companies stay completely silent during Pride Month. While I want to avoid empty symbolism or corporate pink washing, total silence from companies is not the answer either.
I would like to see our industry step into that space by building inclusive workplaces, creating real career pathways for diverse talent, and ensuring that our teams truly reflect the diverse world we are reaching.
Have you benefited from supportive employers, mentors or colleagues?
I have to say that I’ve been lucky enough to have had very supportive colleagues and mentors throughout my career. Even in environments where I was the only LGBTQ+ person in the room, I found people who genuinely valued my work, pushed me to grow, and supported my ambition. Even when I wish I had a real queer job (lol) - I continue choosing this little and crazy adtech world.
Have you seen the Adtech industry become more inclusive during your career? In what ways?
I’ve always seen the Adtech industry as more progressive and inclusive than traditional fields, both for the LGBTQ+ community and culturally. Right now, we are hitting a great point where more events and companies are actively highlighting minorities and women in adtech. While we are still far from fully reflecting that diversity in leadership positions, we are definitely in a much better spot than we were a few years ago.
What advice would you give to the next generation of LGBT+ talent entering the workforce?
I would tell them to always stay true to themselves and be resilient to adversity. I’m not going to sugarcoat the fact that discrimination still exists, and not every job or colleague will be as tolerant and inclusive as you wish. That’s why it is so important to stick together in our queer communities outside of work. And if you decide to go into adtech, or even just explore the opportunity, I really think you would find a safe space here.
Which LGBT+ individuals do you look up to and why? (doesn't need to be Adtech)
To be honest, I don’t look up to any one single person in particular. My admiration is much more general, it goes out to the collective movement and the incredible organizations that have been pivotal for queer rights in Argentina. It’s worth mentioning local historical figures Carlos Jáuregui, who organized our very first Pride march, and Lohana Berkins, a powerhouse trans activist who championed the Gender Identity Law.
Beyond activism, queer literature has played a massive role in my life. Discovering writers like Judith Butler, Cristina Peri Rossi, Alana Portero, and Camila Sosa Villada has been absolutely pivotal in shaping my perspective, offering a deep foundation for how I understand queer theory and modern narratives.
What does Pride Month mean to you personally?
Pride Month is all about being loud, proud, and celebrating who we are. But beneath the celebrations, it is a vital period where we remind ourselves of the people who have been constantly fighting for our rights. It grounds us in the reality that our rights are never permanently guaranteed, especially with the current international far-right political climate pushing anti-gay rhetoric.
We cannot allow increased visibility to blind us to the violence that still happens every single day. So to me, Pride definitely means celebration, but more importantly, it means commitment to a fight that is far from over.