Pride Month Series

Pride Month Series With Tara DeZao

Can you tell us about your journey into Adtech and what led you to where you are today? My journey into Adtech started at a small startup that sold B2B data for ad targeting called Bizo. I previously had been in data storage (boring) and I was just floored by the excitement around working in Adtech and all of the innovation and creativity swirling around me. What challenges, if any, have

June 22 Read more

Pride Month Series With Will Murray

Can you tell us about your journey into Adtech and what led you to where you are today? I started in Programmatic straight from University. I’d really enjoyed the marketing modules in my degree, and I remember thinking it was really interesting that you could use data and technology to reach people in a more personalised way. My first role was at Periscopix, which later became part of Merkle. From

June 18 Read more

Pride Month Series With Lee Mabey

Can you tell us about your journey into Adtech and what led you to where you are today? My first foray into Adtech came after a six-year stint working in OOH (all the way back in 2012). I wanted to move into a brand new environment and challenge myself with emerging technology. I am someone who is curious, is always seeking to learn, and actively seeks out new challenges. It explains why I have su

June 15 Read more

Pride Month Series With Jennifer Lorimer

Can you tell us about your journey into Adtech and what led you to where you are today? I started in buying print media and was interested in the growing digital advertising space at the time. Once I got my first digital role I never looked back and further developed my career into Programmatic Specialism. I've worked across In House, Agency and Tech side over my career. Today I lead a global team

June 11 Read more

Pride Month Series With Manuela Cortes

Can you tell us about your journey into Adtech and what led you to where you are today? Like most folks in programmatic I didn’t plan to be here, I just stumbled upon it. Ten years ago, while studying international relations, I landed a role supporting Google’s account managers. I was in the right place at the right time just as programmatic was taking off, and I instantly got hooked by how dynami

June 8 Read more

Pride Month Series With Mike George

Can you tell us about your journey into Adtech and what led you to where you are today? My journey into Adtech was actually by chance. A friend of mine was working as an MD for a small digital media platform, one of three newly acquired businesses by the Adtech parent organisation, and they needed an HR Director to help integrate and harmonise the businesses. I worked there for 6 years before movi

June 4 Read more