About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
Role Summary and Impact
The Digital Director is a strategic leadership role responsible for overseeing and optimizing the company's digital presence across all content and social media channels. This role is crucial for driving brand awareness, engagement, lead generation, and ultimately, revenue growth. The Digital Director will lead a team of content and social media professionals, developing and executing innovative digital strategies that align with overall marketing and business objectives. This individual will be a data-driven leader with a deep understanding of digital marketing trends, content creation, social media platforms, and analytics.Develop and implement comprehensive media strategies across various channels (digital, social, print, broadcast, etc.).
- Develop and implement comprehensive digital strategies that align with the company's overall marketing and business goals.
- Define key performance indicators (KPIs) and establish measurable goals for all digital content and social media initiatives.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, and proactively identify opportunities for innovation and improvement.
- Conduct competitive analysis to identify opportunities and threats in the digital landscape.
- Present digital strategy and performance updates to senior management.
- Oversee the development and execution of a content calendar that aligns with marketing campaigns and business objectives.
- Ensure all content is high-quality, engaging, and optimized for search engines and social media platforms.
- Collaborate with other marketing teams (e.g., SEO, paid media) to ensure a cohesive digital presence.
- Oversee the creation of various content formats, including blog posts, articles, videos, infographics, and social media updates.
- Generate regular reports on digital performance, highlighting key insights and recommendations for improvement.
- Use data to inform content strategy and optimize social media campaigns.
- Manage the company’s social media accounts, ensuring consistent brand messaging and timely responses to audience interactions.
- Assist in managing crisis communication and reputation management via media outlets as needed.
Skills and Experience
- Minimum of 7-10 years of experience in digital marketing, content marketing, or social media management.
- Proven track record of developing and executing successful digital strategies.
- Strong leadership and team management skills.
- Excellent communication, presentation, and interpersonal skills.
- Deep understanding of digital marketing analytics and reporting.
- Remain up to date with market trends and understand the market and customer demographics
At GroupM, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & GroupM’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.
Life at GroupM & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Please read our Privacy Notice (https://www.groupm.com/groupm-privacy-notice-for-recruitment/)for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
