Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Media Director, Strategy & Planningwill lead digital media strategy and planning across a major fashion retail account, with a focus on performance-driven campaigns that deliver measurable business results. The ideal candidate has strong background in fashion and retail categories. This role requires a strategic thinker who can connect audience insights with media execution across channels such as social, display, video and search. They will also possess a knowledge of the retail media landscape and be able to connect brand media, retail media dollars and paid and unpaid channels to provide a holistic strategy.
Responsibilities
- Lead digital media strategy and planning across performance-focused retail campaigns, ensuring alignment with client business objectives.
- Partner with clients and internal teams to define performance goals, optimize channel mix, and identify new growth opportunities within retail and fashion categories.
- Translate data and insights into actionable strategies that drive sales, conversions, and customer engagement.
- Manage and mentor a team of media strategists and planners to deliver high-quality work and strategic recommendations.
- Collaborate closely with analytics, investment, and client leadership teams to ensure campaigns are optimized for ROI and business impact.
Qualifications
- 7–9+ years of experience leading digital media strategy and planning, ideally within an agency environment.
- Proven experience managing retail media buys across platforms such as Walmart Connect, Target Roundel, Amazon DSP, and other retail media networks.
- Background working with retail and/or fashion brands, with a strong understanding of seasonal trends and eCommerce dynamics.
- Deep knowledge of digital media channels, performance marketing, and lower-funnel tactics.
- Strong strategic thinking and analytical skills with the ability to connect audience insights to media execution.
- Excellent client management, communication, and leadership skills.
- Experience leading teams in a fast-paced, collaborative agency or retail environment.
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $119,510 - $188,025. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/12/25.
