Job Description:
Introduction
Dentsu is the network designed forwhat’snext, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centeredapproach to business transformation, we use insights to connect brand, content,commerceand experience, underpinned by modern creativity.
Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their businesses
We’rehiring anOptimisation Insights Executiveas part of our team basedfromour Manchester office.
Purpose of the Role
We’relooking for someone who loves delving into data to pull out powerful insights and tell a compelling story of the behaviour behind the numbers.
Who we are and why to apply with us?
We are part of one of the world's largest digital-first, end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department and are looking for people want to further develop their data analytics skills to gather insights for our clients.
Our clientsinclude:Disney,Harvey Nicols,Suzuki,Avanti,HSBC,andmore.
Key Responsibilities
- Working within our professional services team, pulling insights from ContentSquare and building a story/narrative answering client questions.
- Following briefs provided by the wider team(strategy, research, design, development) and providedata insights that support their work.
- Turning data into insightsto tell the story of user behaviour that can be used to drive our clients’ conversion optimisation programmes and provide actionable recommendations.
- Providing advanced reporting and analysison user behaviour and website performance for our clients and communicating your findings to a variety of stakeholders.
- Using a range of data sources to understand our clients’ websites, how they perform, what drives user behaviour, and where there is opportunity for growth. These will include Google Analytics, Adobe Analytics,ContentSquareand any client internal data sources.
- Analysing A/B test data and create conclusion reportsthat communicate the final outcomes, learnings, and long-term impact of our experiments (training is provided).
- Working alongsideour Analytics and Development teamsto ensure they are tracking data for our clients accurately and efficiently.
- Representingthe Insights teamon clientcalls andpresenting to clients.
This isa great opportunity to collaborate with other members of the team including other Web Analysts, Strategists, UX Researchers, Designers and Developers. Sharing ideas with other experts provides the best results and enables your professional development in a way not available anywhere else.
Experience & Qualifications
Strong data-communication skillsrelating performance data to user behaviour, and bringing this to life for clients
- Analytical approach,identifying issues and break them down to find the root cause and provide solutions.
- Attention to detail, ensuring work isaccurate, professional, and well documented.
- Ability to work collaboratively with the wider team of strategists, designers, developers,researchers and web analysts
- Proficiencyin Microsoft Excel (or other spreadsheet software) andPowerpoint.
- Desire to continually learn and develop, either through guidance from the senior team, or making the most of the many training opportunities available at Dentsu.
- (desirable) Working knowledge ofContent Square,Google Analytics, Adobe Analytics, or other web analytics platforms, and dashboarding tools such asPowerBIor Looker Studio.
- (desirable)Knowledge of CRO, web analytics, data analysis and visualisation, and statistics.
- (desirable)Astrong foundationof knowledge and understanding around Research and qualitative insightstechniques, andapproaches to combine quantitative and qualitative data and research sets to inform user-led strategies.
- Excellent communication skills, being able to communicate with senior stakeholders across clients, Optimisation & UX teams and wider UK Media teams.
What we offer
- This is a permanent role andwillbe basedfromour office in Manchester, and will be on a hybrid working basis.
- As well as a competitive salary,you’llhave a great compensation package, private health & dental insurance, corporatediscountsand career development through Dentsu University,Skillsoftand free access to LinkedIn learning
- 29+ days of annual leave (25 days of regular holidays, birthdays off and 3additionalwellness days)
Inclusion and Diversity
At dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation,benefitingour employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
Werecognisethe importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location:
Manchester - Bonded Warehouse
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent