Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
The Retail Media Associate Director willlead the strategic development and execution of retail media campaigns across multiple platforms, overseeing a team dedicated to driving eCommerce success for our clients. This role requires a seasoned professional with strong leadership skills, a deep understanding of retail marketing strategies, and the ability to foster client relationships while achieving revenue targets.
Responsibilities
Strategic Leadership:
- Develop and execute comprehensive client account growth strategies
- Provide strategic direction and oversee the optimisation of campaign activations on platforms such as Amazon Advertising, Walmart and Citrus Ad.
Client Management:
- Cultivate and maintain strong client relationships through proactive communication and exceptional service delivery.
- Facilitate regular calls and meetings with local clients to ensure alignment on campaign objectives and KPIs.
- Act as a point of contact for client escalations and issue resolution, ensuring timely and effective solutions.
Team Leadership and Development:
- Mentor, coach, and lead a team of account managers and specialists in eCommerce strategies and campaign optimisation within the UK and Offshore teams.
- Foster a collaborative team environment that encourages knowledge sharing and professional growth.
- Conduct performance evaluations and provide ongoing feedback to team members to ensure continuous improvement.
Campaign Management and Optimisation:
- Implement quality assurance processes to maintain campaign accuracy and effectiveness.
- Monitor campaign performance metrics and KPIs, providing actionable insights and improvement plans where necessary.
- Collaborate with cross-functional teams within the agency to integrate digital marketing strategies and ensure cohesive client solutions.
Financial Management:
- Oversee smooth billing processes for client accounts.
- Monitor budgets and expenditures, ensuring campaigns are delivered within financial parameters and optimising spend for maximum ROI.
Industry Engagement and Partnerships:
- Engage with key retail and technology partners to explore collaboration opportunities and stay abreast of industry trends.
Qualifications
We are seeking an enthusiastic and entrepreneurial candidate who thrives in dynamic environments. This role presents an exciting opportunity to join a young and vibrant agency environment, working on high-profile multi-million budget accounts within the retail media sector.
- Experience within retail media and/or agency environments, with at least 2 years of hands-on experience with Amazon Search (DSP not necessary but good to have). Pacvue knowledge would be desired but not necessary.
- Proven success in managing large accounts, ideally within an agency setting.
- Strong understanding of search and Amazon Advertising strategies, including knowledge of other digital media channels, attribution models, conversion rate optimization, "retail readiness," and consumer behavior.
- Excellent communication and presentation skills, with the ability to manage internal and external stakeholders at all levels.
- Experience in managing direct reports and fostering a collaborative team environment.
- Strategic mindset with the ability to set and achieve goals for teams, as well as shape and execute innovation roadmaps.
- Advanced proficiency in Microsoft Excel and PowerPoint for data analysis and reporting purposes.
- Preferred certifications or experience with Amazon Advertising Foundations, Sponsored Ads Foundations, Amazon Vendor Central, Amazon Brand Analytics, Amazon DSP, Epsilon Retail Media, Criteo, or other retailer-specific platforms would be a bonus.
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-OH1
