Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
Publicis Alchemy is an innovation engine at the heart of one of Publicis Media’s largest global pharmaceutical partnerships. Built by Publicis Groupe with a bold ambition — to Make It Better and Better — our mission is to transform the way media connects with people and ultimately helps make life better for patients around the world.
We are seeking an exceptional Ad Operations Manager to lead trafficking, governance and technical execution of digital campaigns for the ex-US global business. Working closely with the London-based ex-US account team, US-based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.
Working within the biddable hub structure, this role ensures that all digital activation — particularly across social and programmatic — is delivered with precision, compliance, and operational excellence. The Ad Operations Manager partners closely with the Biddable Operations Director, Biddable Hub Lead, TAAG, analytics, and market teams to ensure seamless campaign implementation, accurate data capture, and consistent adoption of operational standards.
This role requires deep ad tech expertise, strong operational discipline, and the ability to manage and develop junior specialists while collaborating across multiple markets and functions. It is a critical role in maintaining the technical backbone of client’s digital activation ecosystem.
With a balance of curiosity, rigour, and fresh thinking, the role will support stronger creative briefing, define production requirements, and confidently balance client, agency, and team needs to drive long-term impact and consistency at scale.
Responsibilities
RESPONSIBILITIES:
Ad Operations Excellence
- Lead the trafficking, QA, and technical implementation of digital campaigns using Google Campaign Manager 360 (CM360) and other relevant ad serving platforms.
- Ensure all campaigns are delivered accurately, on time, and in full compliance with operational standards, naming conventions, and governance frameworks.
- Oversee troubleshooting and issue resolution across creative, tracking, trafficking, and delivery workflows.
- Proactively identify potential campaign or creative issues and implement solutions to minimise disruption.
- Maintain rigorous documentation and ensure all campaign setups meet audit ready standards.
Technical Leadership & Ad Tech Governance
- Demonstrate expert knowledge of Google Marketing Platform (CM360, DV360, SA360) and ensure best practice usage across the hub.
- Support the implementation and governance of tagging, tracking, verification, and measurement solutions in partnership with TAAG and analytics teams.
- Stay ahead of platform updates, industry changes, and emerging technologies, sharing knowledge with the wider team.
Operational Management & Process Improvement
- Support the Biddable Operations Director in developing and optimising workflows, processes, and operational frameworks across onshore and offshore teams.
- Identify opportunities for automation, tooling enhancements, and operational innovation to improve efficiency and reduce manual effort.
- Ensure consistent adoption of operational tools (AuditPro, CapSure, GrowthOS modules, Power BI dashboards, and other platforms).
- Collaborate with cross functional teams to streamline delivery and ensure alignment across markets.
Stakeholder Engagement
- Serve as the day-to-day ad operations contact for internal teams, providing technical guidance and operational expertise.
- Partner with planning, creative, analytics, and market teams to ensure seamless campaign delivery and alignment with strategic objectives.
- Communicate technical requirements clearly and confidently to both technical and non-technical stakeholders.
- Participate in operational reviews, cross market meetings, and hub wide alignment sessions.
- Manage and mentor Ad Ops Executives, ensuring workload is prioritised effectively and deliverables meet the highest standards.
- Provide ongoing training, coaching, and development to build technical expertise across the team.
Qualifications
SKILLS AND EXPERIENCE:
- Experience in ad operations or digital trafficking roles.
- Experience with additional ad servers (Sizmek, Flashtalking, Adform).
- Knowledge of conversion tagging, rich media, and Google Marketing Platform tools.
- Familiarity with verification vendors (IAS, DoubleVerify, MOAT).
- Strong experience in ad operations and ad serving platforms, particularly Google Campaign Manager 360.
- Ability to manage multiple tasks, markets, and deadlines with precision and organisation.
- High attention to detail and a proactive, problem solving mindset.
- Strong communication skills with the ability to translate technical concepts clearly.
- Technically minded with strong Excel skills and comfort working with data.
- Passion for digital activation, ad tech, and operational excellence.
Beneficial
- Working knowledge of HTML5, JavaScript, CSS, or APIs.
- Experience with Tag Management Systems (GTM, Tealium, Ensighten, Signal).
- Understanding of programmatic operations (DSPs, SSPs, DMPs).
- Exposure to web analytics, CRO, A/B testing, and site optimisation.
- Awareness of DCO platforms (Flashtalking, Sizmek, Jivox, RevJet).
- Understanding of attribution solutions (GMP, Neustar, Visual IQ, etc.).
- Experience working within regulated industries (pharma experience advantageous).
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-HM1
