Company description
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Overview
The Vice President, Paid Search & Social will have responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in search and social marketing. They will oversee a team in the conception and delivery of innovative, business-building, search and social marketing solutions to include paid optimization, evolving platforms, and advanced analytics. The Vice President will also provide engagement leadership, develop senior level client relationships, and will serve as an expert and trusted advisor to assigned clients. Proven account management, leadership, and experience in an agency environment are essential.
Responsibilities
Product
Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, as necessary, to ensure timely completion of projects.
Ensure projects are produced completely, correctly, and efficiently.
Set strategic principles for client search and social initiatives based on objectives
Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization
Evaluate and recommend full spectrum of search and social alliances, including all appropriate partners, platforms, bid and campaign management tools
Work with strategic planning, digital planning and outside ad agencies to ensure paid search and social efforts complement all client marketing activity
Keep clients and agency counterparts informed on latest developments in the industry
Grow agency paid search and social business through new business wins and organic client growth
Involved in client and inter-agency education of paid search and social and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view
This individual is frequently involved in client and inter-agency education of search and social, and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view.
People
Stimulate team productivity and growth
Establish and foster a corporate culture that inspires talent
Allocate assignments to leverage each person’s individual skills, as well as motivating their interests and challenging their minds
Encourage thorough evaluation of paid search and social marketing strategies, finding opportunity for competitive advantage
Develop careers by providing ongoing feedback and conducting employee evaluations
Recruiting and retain top talent, growing the search and social team to deliver on client and agency goals
Clients
Provide effective long-term strategic guidance and counsel to include:
Master, identify, and communicate overall trends in search and social and those related to client industries
Define and evaluate client(s) competition online, as well as how it relates to their search and social initiatives
Establish appropriate account staffing, scope of services, and fee proposals
Qualifications
10+ years of progressive levels of digital media
Ideally, 5+ years’ experience in focused search and social marketing disciplines
Experience in organic search
Demonstrated leadership and people management skills
Experience in applying search and social marketing to brand-building and direct response initiatives
Strong command of search engine research and reporting resources
Knowledge of syndicated research tools
Deep experience with at least one major bid management tool
Demonstrated business acumen and a track record of success in the media/marketing services profession
Solid interpersonal and teamwork abilities
Ability to lead the new business development process and demonstrated ability to win new clients
Ability to build, lead, and strengthen client relationships
Healthy senior relationships with key industry partners and search engines
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $146,490.00 - $230,460.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/19/2026.
All your information will be kept confidential according to EEO guidelines.
#LI-KM8
