Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We’d love to hear from you if:
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We support 100% remote work for this role!
As the VP, Client Partner, EMEA, you will own senior client relationships and business outcomes for a pod of strategic accounts, while also serving as Tinuiti’s senior in‑market client delivery leader in the UK. You’ll architect multi‑year growth strategies, lead key client touchpoints, and partner closely with channel leads, Product/Bliss Point, and Analytics to convert complex insights into clear, actionable decisions. You’ll play a critical role in expanding US‑based accounts into EMEA, navigating global contract structures, and ensuring our service model works across regions and time zones. You’ll lead and develop a multi‑disciplinary client delivery team (through Directors/Group Directors), and act as a senior support layer for UK teams - even when they do not report to you directly - so that we consistently deliver at the level our clients expect.
Your remit is client performance and business health at pod level and in‑market: accelerating growth, reducing churn, developing leaders, and ensuring the Tinuiti Way is applied consistently and effectively in the UK/EMEA.
Level and scope alignment
- Level: VP, Client Partner (E1). Owns a pod or vertical‑level portfolio of clients, with P&L influence in partnership with Finance and senior leadership; sets 1–3‑year goals and strategies that drive innovation, productivity, and profitable growth.
- Regional remit: Acts as a senior Client Partner presence in the UK, providing in‑market leadership and oversight for UK/EMEA work in their pod, and partnering with US‑based leaders to adapt global strategies and standards to regional realities.
- Team: Directly manages Directors/Group Directors and/or Senior Client Partners; indirectly leads multi‑disciplinary channel teams (Search, Social, TVAD, Commerce/Retail, CRM, Creative); provides coaching and support to UK‑based leaders and teams even where line management is elsewhere.
- Scope: Owns client health, revenue growth, and retention for a defined set of strategic accounts (including UK‑led and global clients with significant UK/EMEA footprint); leads expansion of US‑based accounts into EMEA and contributes to global contract strategy for those accounts.
Key responsibilities
Client‑Centric
Local & global accounts
- Serve as senior sponsor and owner of client relationships within your Pod / Vertical; align strategies to client P&L, customer journeys, and executive‑level outcomes.
- Lead or co‑lead critical client touchpoints (e.g., strategic planning sessions, performance reviews, executive updates), ensuring insight‑to‑decision conversations and clear commitments.
UK & EMEA growth
- Provide in‑market oversight for UK and EMEA work on your accounts: ensure expectations, deliverables, and operating rhythms work for local stakeholders and time zones.
- Lead or support expansion of US‑based accounts into EMEA: define objectives, shape go‑to‑market and service models, and partner with regional channel leaders to adapt strategies to market and regulatory realities.
- Work with Legal and Finance on global/multi‑region contract structures (MSAs, SOWs, pricing/fees, SLAs, data terms) that are scalable and sustainable across UK/EMEA and US teams.
Product‑Led
- Evangelize a product‑ and measurement‑led operating model across your pod; set expectations for Bliss Point and tech‑enabled services adoption quality, and link their use to retention, cross‑sell, and efficiency.
- Coach Directors and Client Partners to translate App Suite outputs and measurement caveats into clear options, trade‑offs, and thresholds that drive decisions at senior levels.
- Consolidate and escalate product/measurement needs and friction points surfaced by UK/EMEA teams and clients; work with Product/Bliss Point, Analytics, and senior leadership to prioritize fixes and pilot
Data & Measurement‑Driven
- Govern measurement strategy for your pod (e.g., MMM and incrementality guardrails, attribution caveats), ensuring it is applied consistently across markets while respecting local data/privacy realities (e.g., GDPR, local platform policies).
- Institutionalize “analytics in the flow”: planning and review rituals, simple dashboards, explicit assumptions, and documented decisions that feed back into plans and forecasts.
- Present and support persuasive, data‑driven narratives in senior client environments (often with mixed US/UK stakeholders) to secure material investments or reset trajectories when needed.
The Tinuiti Way
- Apply expert‑level, measurement‑guided strategy across a diversified mix (paid + owned/earned) within your pod; codify how channels work together to drive growth in both US and UK/EMEA contexts.
- Ensure operating standards (briefs, plans, reviews, decision logs) consistently integrate product, measurement, and channel thinking into one accessible story for senior clients.
- Act as a senior ambassador for Tinuiti’s values and ways of working in the UK: help adapt global playbooks to local nuances (partners, regulations, culture) and feed regional insight back into global standards.
Owner Mindset
- Own your book of business with support from Ops/Finance partners: align Rocks/KPIs, forecast scenarios, and risk/return with client and company goals; highlight and manage retention and margin risks early.
- Drive continuous improvement in how global/UK work is delivered: run or sponsor light process audits, best‑practice sharing, and feedback loops specifically focused on cross‑region challenges (handoffs, time zones, expectations).
- Be a visible “first escalation layer” in‑market for complex client issues that require senior intervention, and work with SVP/CCO on systemic or commercial escalations.
People Leader
- Lead and develop Directors/Group Directors and Senior Client Partners within your pod; set clear expectations, provide regular feedback, and support deliberate development plans.
- Act as a senior support layer for UK‑based teams (even where line management is not direct): mentor UK leaders, offer guidance and escalation paths, and help resolve regional challenges that impact team health or performance.
- Partner with People/Talent to build a strong UK/EMEA leadership and IC bench; participate actively in talent reviews, succession discussions, and hiring decisions for key roles.
Vertical Leadership
- Shape vertical strategy: Identify market opportunities and client needs; refine go‑to‑market positioning with Marketing/I&G.
- Own the relationships: Act as a senior relationship owner for key vertical accounts; ensure alignment to industry trends and client objectives.
- Drive external presence: Represent Tinuiti in UK/EMEA industry forums (select conferences, trade bodies, publisher/platform councils) to strengthen our presence and stay ahead of regional shifts.
Ways of working and values
- Greatness attracts Greatness: Raise the craft and leadership bar across your pod and the UK; seek feedback; embrace technology and AI where it improves decisions and cross‑region execution.
- Clients grow, we grow: Keep strategies and decisions anchored in financial and customer outcomes for both local and global stakeholders; be transparent about trade‑offs and risks.
- Culture of ownership: Own client success and team health across markets; close the loop on escalations; turn multi‑market challenges into better, repeatable ways of working.
Professional & Technical Qualifications
- 12–15+ years in client leadership roles in digital/performance marketing or integrated media, including significant experience leading UK and/or EMEA client portfolios.
- Demonstrated success growing multi‑million‑dollar clients, with a track record of expanding US‑based relationships into EMEA or building EMEA‑originated accounts into multi‑region engagements.
- Experience negotiating and managing global or multi‑market contracts (MSAs/SOWs, pricing models, service levels, data/privacy/ownership issues) in partnership with Legal and Finance.
- Strong cross‑channel literacy (Commerce/Retail Media, Search, Social, TV & Audio, Lifecycle/CRM, Creative) and measurement acumen (forecasting, MMM/incrementality, KPI trees).
- Comfort operating in multi‑market, multi‑time‑zone environments, with an understanding of UK/European media landscapes and key regulatory considerations (e.g., GDPR).
- Proven experience leading multi‑layered teams (Directors/Group Directors, managers, ICs); adept at matrixed leadership and influencing without always having direct line authority.
- Excellent communication and storytelling skills for senior audiences (CMOs, VPs, Heads of EMEA/Global Marketing); able to navigate cultural and communication differences between US and UK/EMEA.
- Based in the UK with ability to travel within UK/EMEA and periodically to the US.
KPIs (directional; set as Rocks)
- Revenue and pod growth (including UK/EMEA and global accounts)
- Same‑Store Growth (SSG) within existing clients, including EMEA expansion
- Client churn and early risk indicators, with focus on UK/EMEA stakeholders
- Cross‑sell and expansion pipeline influenced and dollars won (especially US → EMEA)
- cNPS (client advocacy/satisfaction), including UK/EMEA client leaders
- eNPS (team engagement/leadership health) within the Pod and UK/EMEA teams
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Group Life Insurance and Income Protection Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions
Perks and Wellness: Help@Hand Wellbeing services, Thankful giving, Equity Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay (additional leave time available per statutory leave requirements). Non-Birthing parents will receive 4 weeks of leave with 100% pay.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
