Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
The Paid Search Activation team deliver best in class performance marketing execution within Team H&M. Split across London, New York and India, we service six regions plus the Lifestyle Business Units, and our core function is to deliver best in class paid search media planning and immaculate client servicing.
In the London-based EMEA Hub, each sub-team will lead one region (inclusive of Lifestyle Business Units). The sub-team for this role will have one Director, one Manager and one Senior Executive looking after the Central European region.
Channel scope:
- Google Ads, Microsoft Ads & Apple Search Ads
Responsibilities
Role Responsibilities:
- Lead the strategic planning, implementation, and execution of paid search activity across your allocated region, ensuring alignment with client business objectives and overall media strategy.
- Translate client briefs into robust, insight-driven paid search plans, defining approach across keywords, audiences, budgets, and channel mix. The ‘Big 4’ moments of the year are Spring, Summer, Fall & Winter/Holiday.
- Own the end-to-end planning process, including briefing interpretation, KPI setting, forecasting, budget allocation, and campaign structure design, keeping the Planning Teams in consultation for cohesiveness.
- Oversee campaign performance and ensure timely, high-quality insight delivery, driving continuous optimisation to meet or exceed agreed targets.
- Partner with the Paid Search Business Director and senior stakeholders to support the development and delivery of both global and regional initiatives, ensuring paid search is effectively represented from briefing through to activation.
- Build and maintain strong regional client relationships, using market insights and performance data to inform strategy and guide decision-making for delivery of immaculate client service.
- Define and lead a bespoke and structured regional test-and-learn agenda, ensuring clear hypotheses, measurement frameworks, and actionable outcomes.
- Drive continuous improvement and innovation in planning and activation approaches, identifying opportunities for growth and efficiency.
- Line manage and develop managers within the team, providing guidance on strategic planning from briefs, campaign execution, and client leadership.
- Ensure consistent application of best practices across planning, activation, and performance analysis within the team.
Team Responsibilities:
- Manage the workload and professional development for one Paid Search Manager.
- Host/participate in regular check ins with the internal team (activation & planning) to manage deliverables and set expectations.
- Embrace and drive positive culture within your team.
Qualifications
What we’re looking for
- Senior experience leading paid search strategy and activation across multiple markets
- Strong hands-on expertise in Google Ads, Microsoft Ads, and Apple Search Ads
- Proven ability to own end-to-end planning, budgets, forecasting, and performance delivery
- Experience driving full-funnel paid search performance across key seasonal moments
- Data-driven mindset with a track record of optimisation and results
- Confident senior stakeholder and client partner at regional and global level
- Experience leading, developing, and coaching managers
- Passion for testing, innovation, and best-practice performance marketing
- Strong collaboration skills within cross-functional, multi-location teams
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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