Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
The Paid Search Manager is responsible for all aspects of Paid Search campaign implementation for UBS and will line manage a small team of Paid Search Executives and Senior Executives. The Paid Search Manager will report into the Paid Search Account Director.
Responsibilities
You will be responsible for:
• Media planning excellence – Developing media plans that deliver on the client KPIs and that
also deliver the best commercial outcomes for Publicis Media. Always ensuring that all
calculations are correct. Seeking opportunities to showcase innovative approaches and
proven campaign strategies to all relevant stakeholders.
• Test and learn – Creating test and learn roadmaps with a particular focus on robust test
designs, hypotheses and measurement. Bringing innovation to your Paid Search media plans
& embracing a test & learn culture across the emerging solutions in market (cookieless, retail
media data).
• Operational excellence – Driving brilliant basics across the team, and continuously work to
deliver operational efficiencies through automation and smart thinking. Proactively
organising workflow and implementing a process-driven approach for the full end-to-end
implementation of multiple campaign types. Working with internal teams to manage finance
queries and PO tracking and ensuring that the use of QA technology is mandated to mitigate
errors.
• PCAs - Showcasing campaign performance across leading search engines like Google or Bing
by providing in depth analysis that demonstrates results and key learnings that can easily be
the basis of making future campaign decisions.
• Awards – Identify market-leading work that has been delivered by you and your team.
Proactively, track upcoming award entry opportunities and draft submissions to play your part
in the Paid Search team becoming recognised for award winning work.
• Client contact on weekly tasks – Build strong and trusted relationships with your clients by
demonstrating that you understand your client’s business inside and out. Use the time spent
with clients to showcase campaign results and identify new opportunities to expand on
positive learnings that drive business value.
• Team management – You will have a small team of Executives and Senior Executive who you
are responsible for the learning & development and performance, setting and delegating by
and communicating clearly and effectively
Qualifications
We are looking for someone who:
• In-depth experience and understanding of PPC across key suppliers - Google Ads and Bing
• Active experience working with campaign & bid management software (SA360, Marin or
Kenshoo) and hold a valid certification.
• Excellent prioritisation and project management skills.
• Proficient in Microsoft Office solutions – particularly Excel and Powerpoint.
• Web Analytics understanding, particularly Google Analytics or Adobe Analytics.
• Experience with budget forecasting and planning.
• Analytical thinking, mathematical skills, and attention to detail.
• Accurately selects key metrics and dimensions relating to the client's business and
marketing success measures to report marketing outcomes.
• Is inquisitive about data and delivers actionable business insights.
• Identifies the limitations of available data and generates creative, solution-driven
strategies for data usage.
• Has a high attention to detail when practising quality assurance and due diligence or
their own work and the work of their team.
• Uses technology to increase efficiency of iterative work outputs. Tests new technology to
determine its value for client engagements. Champions the team to use and test
new technology.
• Will confidently present the benefits of Publicis proprietary solutions, e.g. OneSearch or
other T&I products.
• Works collaboratively across channels, engaging appropriate colleagues when necessary.
• Pursues opportunities to utilise their skills outside of core role expectations.
• Approaches change with a mindset that seeks opportunity and growth.
• Good presentation skills and inter-personal relationship skills. Candidates must have the
ability to communicate complicated concepts simply and effectively
• Ensures equal opportunities and supportive ways of working are in place for teammates with
equity requirements by working with the Talent team.
You will be based in White City, London for 4 days in the office.
Additional information
Zenith Internationalhas fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
