StackAdapt’s Verticals and Performance Team focuses on developing and leading strategic business technology initiatives within priority industries in order to strengthen our suite of programmatic adtech and martech solutions. We collaborate across Product, Engineering, Sales, and Analytics to design innovative, vertical-specific solutions that push the boundaries of programmatic advertising.
The Senior Analyst, Verticals and Performance will work on projects and partnerships that will accelerate the development of vertical-specific advertising solutions and bring new innovations to market. This role blends technical problem-solving, data analysis, and business strategy, offering exposure to multiple cross-functional teams and direct opportunities to shape the future of programmatic solutions.
What You'll Be Doing:
- Support the team in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of targeting and measurement solutions.
- Collaborate with Product, Revenue, Marketing, Business Intelligence, and Data Science teams to design, test, and iterate on vertical-focused initiatives.
- Troubleshoot technical issues (e.g. reporting discrepancies, data pipeline bugs) by analyzing datasets and working with technical teams to identify root issues and establish a path to resolution.
- Design and oversee experiments to validate hypotheses that drive measurable improvements in marketing performance.
- Contribute to analytics proof-of-concepts (POCs) with strategic clients; test and validate custom use cases to establish clear paths to productization.
- Define and track performance OKRs (e.g., data benchmarks, measurement accuracy, lower-funnel KPIs) and communicate strategic impact to senior internal stakeholders.
- Provide hands-on support with ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research.
What You'll Bring to the Table
- 3–5 years of experience in a technical analytics role (e.g., Systems Analysis, Data Science, Technical Product Management, Tech Consulting, or Data Analytics).
- Familiarity with Python and core data science libraries (e.g., NumPy, Pandas) for data manipulation, modeling, and workflow automation.
- SQL Competency: Familiarity with writing SQL queries to retrieve and analyze datasets from cloud-based data platforms.
- Practical expertise in statistical analysis, predictive modeling, regression analysis, and rigorous A/B testing methodologies.
- A proven track record of independently managing strategic and operationally complex projects within cross-functional teams
- Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions.
- Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences.
- Prior experience or familiarity with marketing and advertising technology is a plus.
