Senior Manager, Client Analytics Partnership - EMEA
The Senior Manager of Client Analytics Partnership for EMEA leads a team of individual contributors responsible for developing client measurement strategies, delivering actionable insights and building strategic partnerships that support growth across the EMEA region.
This role is a people manager role and also requires hands-on client support on high-priority client partnerships. The Sr. Manager identifies geo-specific measurement needs, shapes strategies, and leads global testing and reporting initiatives, ensuring the Client Analytics Partnership team delivers impactful insights and data-driven strategic client support while fostering innovation and team development. This role reports to the VP of Global Data & Analytics.
StackAdapt is a remote-first company. Candidates should be based in London or the surrounding area, with regular travel to meet clients.
What you will be doing:
- Lead the Client Analytics Partnership (CAP) team, ensuring strategic goals are met and pursuing market development.
- Oversee the development, education, and implementation of market-specific measurement strategies, testing plans, learning agendas, and reporting adoption across AM and AE teams.
- Provide direct support on high-priority client partnerships or vendor relationships that lead to overall team capability development.
- Help support recruitment and GTM of prioritised initiatives to feed the pipeline of potential case study candidates.
- Translate regional needs to scaled solutions teams or product team to develop client deliverables that meet their business/marketing reporting objectives.
- Demonstrate and incorporate AI and automation as the foundation for scaling best practices and analytics support.
- Influence StackAdapts EMEA market strategy by addressing repeated client reporting needs and anticipating future challenges.
- Identify and develop best practices that align with different verticals and business objectives, ensuring scalable client measurement solutions
- Serve as the primary measurement consultant for Sales and Client Service Leads and engages in leadership-level conversations for EMEA markets
- Advises on measurement strategy and planning in key new business development, and directly participates in client pitches
- Collaborates with NORAM counterparts to create enterprise-level measurement tactics and ensure efficient division of projects across the regions for collective efforts.
- Represent EMEA market needs to identify region-specific nuances in GTM materials.
- Partners closely with the scaled solutions, product and technical engineering team, though this role does not manage data engineering, pipelines, or dashboard development.
What you’ll bring to the table:
- 7 to 9 years of experience in a similar role, preferably within the digital media or programmatic advertising landscape servicing clients.
- Experience leading and developing client-facing analytics or measurement professionals.
- Experience in guiding teams through measurement strategies, test designs and learning objectives to set KPIs.
- Knowledge of industry-standard performance metrics and media KPIs.
- Knowledge of regional ad policies and guardrails on privacy and data governance laws.
- Experience working with internal teams, cross-functional partners, and supporting client relationships.
- Proficiency in using reporting tools (such as Tableau, PowerBI, ThoughtSpot, BigQuery, and Google Analytics) and media buying platforms for data analysis.
- The ability to translate and articulate complex measurement concepts to both executive C-suite stakeholders and technical engineering audiences.
- Expert understanding of client servicing and campaign management.
- Deep understanding of measurement methodologies and strategies, including incrementality, brand and engagement lift, test design, attribution models (including the limitations of last-touch attribution and application of multi-touch attribution), and marketing mix modelling (MMM).
