Who is Blis?

Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalized and high-performing digital advertising.

Blis uses real-world and online data, as well as behavior and lifestyle indicators, to profile and understand audiences better than anyone else. Using our 370m opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, we deliver ads to 1/5th of the world’s population.

At Blis our vision is to be the undisputed leader in location-powered advertising and analytics. We believe that values create behaviors and behaviors create a culture. Our company values are a huge part of our DNA. We are fully committed to creating a powerful culture of inclusivity and belonging that embraces diversity, encourages people to bring their authentic selves to work, educates everyone at Blis about matters of equality and engages with the wider industry community to drive social change.

The Team: Insight at Blis

Not data, not analytics, not research, but all of these things - plus human interpretation - to shorten the gap between what these data tell us, and the recommendations we can make to clients.

Purpose

Work with Sales to win new business, retain these clients, and grow their spend with us.

Principles

Be useful (solve client challenges)

Be interesting (use our data and expertise to tell them something they don’t know)

Be honest (understand our data, in order to use it appropriately).

Process

Observation (data + context)

→ Interpretation (what does it say?)

→ Implication (what does it mean? So what?)

→ Recommendation (what should I do?)

What You’ll Do

This is a senior role in the US, and we are looking for someone with an appetite to integrate the benefits of our data with their own ideas and experience.

Big Picture:

A credible evangelist for our data and its applications in addressing media objectives and business challenges - combining analytical competence, with strategic commercial sensibility - delivered in an accessible, meaningful, actionable way.

Day-to-day:

Liaise with the Global Director of Insight, and work with US Heads of Sales, and Sales Managers across the region to identify commercial priorities and opportunities, and generate the insight that guides our recommendations for activation.

Be hands-on with project set-up and analysis (*you will have support from a dedicated Analyst, but a degree of self-sufficiency will be necessary) - this is a role for a Thinker-Talker-Doer.

Engage senior agency (Strategists and Planners) and client (Brand Managers etc.) stakeholders with new, interesting and useful insight material.

Oversight of regional and local research partner relationships.

What you’ll bring

Analytically fluent: insight is about the stories, but there are no stories without the numbers. Be comfortable taking a spreadsheet of data and turning it into relevant, relatable, actionable insight(s). Understanding of industry-standard research tools and practices will be a bonus.
Strategic mindset: how can we make the best use of our data to provide solutions to client challenges? How can these solutions be baked into long-term client partnerships? A can-do / will-try approach is a must, as is your own initiative, and the ability to prioritise when necessary.
Commercial nous: understand the client-agency-vendor dynamic, where we fit, how we communicate with them, and what we offer in order to succeed.
Excellent stakeholder management: can manage competing priorities, juggle and delegate to deliver to deadline and effectively manage stakeholders through end to end process.
Ownership and accountability: taking responsibility for the team and your role in it, demonstrating company values and behaviours, self awareness and resilience.
Ideas and opinions: don’t assume the way we do things now is the best way, or the only way we’ll ever do them. Iterative - and even radical - innovations are always welcome and your input will be heard.
Curiosity: always looking to understand concepts, apply context, and ask questions.
Experience: Experience working in media owner/agency or client/advertiser with a background in research/insight/strategy roles.

What we’ll do for you

We want you to be well and thrive. Our benefits package includes:

Competitive bonus structure
Comprehensive healthcare, including vision and dental
401K with company match
Competitive PTO
Enhanced parental leave
Career coaching

And the list goes on!

Our Values - B.L.I.S.

Brave

We're leaders not followers

An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don’t see barriers, just possibilities.

We take ownership and hold ourselves accountable for outcomes, good and bad – and we don’t pass the buck.

Love our clients

We're client obsessed

We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.

Inclusive

We're one team

We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.

Solutions driven

We're action oriented

Speed matters in business, so we're solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.

If this looks like the perfect fit for you or if you just want to have a conversation, please apply and we will get back to you as quickly as possible!

The salary range for this position will be USD $120,000 – $140,000. The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Our compensation package also includes a comprehensive benefits platform offering and a company bonus.

insight jobs

US Insight Lead