The Role: Programmatic AD

The candidate will report into the ProgrammaticBusiness Director. Working within the global Programmaticteam, they will be integral to cross channel knowledge sharing and contributing to channel integration. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by up-selling new services and contributing to team PR opportunities.

Key skills & knowledge:

- Exceptional project management and coordination skills, with a logical approach to problem solving

-Experience in developing and leading client relationships

-Exceptional people management skills, including support and development of at least two junior team members

-Exceptional executional Programmatic experience managing Brand & DR activity; experience in optimising and developing paid social accounts to hit performance targets is essential

- Extensive experience using the native Programmatic platforms (Google, YouTube, TTD, Verizon, Xandr, Amazon, etc.) as well as 3rd party auch GA, DoubleClick and Adobe Analytics

- Sponsorships and when to use them to deliver against clients’ business objectives

- Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.

- Ability to devise a cross digital platform video strategy that links up with other non-social channels, taking into account best video practices

- Expert knowledge of measurement capabilities and evaluate and implement study opportunities that are of benefit to the client and future social activity

- Working knowledge of digital attribution approaches used to optimise social campaigns

- An understanding of how programmaticcan integrate with other digital and offline channels

Performance

· Take ultimate responsibility for the output of your team, both client facing and operational

· Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organisation

· Apply best practice rigor to the execution of Paid Social campaigns

· Maintain a forward thinking and innovative approach in the development of paid social activity

· Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

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Programmatic Account Director