Blog Posts

An Interview With Christine Jones, Sr. People Operations Generalist at Choozle

An Interview With Christine Jones, Sr. People Operations Generalist at Choozle

Tell us your career path before you were in TA I managed multiple barbershops across the Denver Metro area, including overseeing operations, assisting with franchise openings, and training new managers. From your personal experience what's the best thing about being in talent acquisition? It's hard to land on one specific area but I get to make direct impacts for everyone involved. Everyday is spe

  March 20 Read more
An Interview With Neringa Bickmore, Talent Acquisition Team Lead, RTB House

An Interview With Neringa Bickmore, Talent Acquisition Team Lead, RTB House

Tell us your career path before you were in TA Before transitioning into Talent Acquisition, I spent seven years as an agency recruiter, specializing in hiring for IT infrastructure teams. I worked with multiple clients, helping them scale their teams and navigate their hiring needs. Wanting to gain in-house experience, I moved via an RPO model to a bank, where I focused on hiring across legal, re

  March 13 Read more
An interview with Mark Ferris, Principal Recruiter at Index Exchange

An interview with Mark Ferris, Principal Recruiter at Index Exchange

Tell us your career path before you were in TA I had a fairly short career before moving into talent acquisition. After university, I wasn’t entirely sure what direction I wanted to take, so I started in marketing. It quickly became clear that it wasn’t the right fit for me, and after a year, I found myself in a recruitment agency looking for a new role. Instead of placing me elsewhere, they sugge

  March 6 Read more
Why you should consider working in mobile advertising?

Why you should consider working in mobile advertising?

Having spent most of my career on the supply side of web advertising, there are probably many better placed people than me to write about this topic, however, I’m pleased to have been given the opportunity and I’d like to share what drew me to move into the world of mobile advertising.   Despite being around for over 20 years, mobile advertising is still on the rise. eMarketer estimated that

  February 20 Read more
Why work in PubTech?

Why work in PubTech?

Whilst pubX is clearly pushing the PubTech agenda as a leading developer of Modular Publisher Technology, the skills and experience needed to thrive in this sub-sector closely match that of its parent, AdTech. However, we believe that technology developed specifically for Publishers is a critical part of this ecosystem which has been historically lacking, meaning that the industry is sleepwalking

  February 13 Read more
Why working in video adtech is a smart career move

Why working in video adtech is a smart career move

The video advertising technology (adtech) industry is booming, offering exciting opportunities for professionals interested in technology, strategy, and innovation. Whether your passion lies in understanding the mechanics of advanced technology, forging impactful business relationships, or helping companies develop video strategies that drive results, this field provides a wealth of avenues to exp

  February 6 Read more
Why work in Native

Why work in Native

Why work in Native I can still recall a moment 15 years ago when I was scrolling through one of my favorite news sites, coffee in hand, and came across an article about climate solutions. As I reached the bottom of the piece, I noticed a recommendation for a documentary series on renewable energy. It was presented in the exact same style as the news site - so much so that at first, I didn’t even r

  January 30 Read more
Why a Career in Audio Advertising Might Be Music to Your Ears

Why a Career in Audio Advertising Might Be Music to Your Ears

Tune In to Your Future: Why a Career in Audio Advertising Might Be Music to Your Ears The advertising world is constantly evolving, and staying ahead of the curve is crucial for success. While video and display ads may have dominated for years, audio advertising, a powerful contender, is making waves due to a slew of macro factors including technology advancements and changes in consumer behaviour

  January 23 Read more
Why work in data?

Why work in data?

The dream of advertising has always been reaching the right person with the right message at the right time in the right place. So, how do you do that? Data mate.   Like the Matrix, data is everywhere. As Morpheus explained to Neo, “It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television… ” Essentially, data is like wa

  January 16 Read more
Why work in attention tech?

Why work in attention tech?

The world of advertising has always been fast-paced and innovative, but the evolution of attention technology is revolutionizing how we measure, understand, and act on what truly matters in advertising: capturing people’s attention. At Lumen Research, we’ve pioneered tools that provide unparalleled insights into how consumers engage with ads. As someone who has watched this industry grow

  January 9 Read more
Why should you consider working in adops?

Why should you consider working in adops?

Advertising operations only gets a mention internally when it goes wrong. Fact. Seen like the referee in a football match: we should never get a mention in the post match report and if we do its for the wrong reasons. BUT We are truly the beating heart of our industry. we are the backroom staff at your sports club pulling the strings behind the scenes. We are waiters in your favourite restaur

  January 2 Read more
Why work in online creative services?

Why work in online creative services?

Working in online creative services offers an exciting, fulfilling, and dynamic career path that combines creativity, technology, and innovation to shape how businesses, brands, and individuals connect with audiences in today’s digital landscape. With opportunities ranging from graphic design and web development to social media strategy, multimedia production, and content creation, online creative

  December 12, 2024 Read more
Why explore a career in an independent media agency?

Why explore a career in an independent media agency?

Why explore a career in an independent media agency? After 25 years in the industry—spanning a range of media agencies, intermediaries, and even a stint publisher-side—it feels like I’ve seen the media world from a few angles. And yet, I find myself back in the world of independent agencies. Either I’m a glutton for punishment, or it genuinely is a rewarding career experience. The best independent

  December 5, 2024 Read more
Why you should consider working in (media) sustainability?

Why you should consider working in (media) sustainability?

Why you should consider working in (media) sustainability? As the impact of climate change increases across the globe and the pressure of corporate sustainability extends across industries, the media industry has not only a unique role in driving positive change but also addressing its own substantive carbon footprint. Per Ad Net Zero, marketing and advertising contribute as much as 4% of global c

  November 28, 2024 Read more
Why work in DOOH?

Why work in DOOH?

Why work in DOOH? You’re probably reading this because you’re looking to make movements in the media and advertising industry - be that hunting down your first role, or taking a step into a new sector. Working out which road to take in the multifaceted media industry is undeniably confusing.   Want advice from someone who’s worked across various channels in the past 12 years and recently shif

  November 21, 2024 Read more