Why working for an SSP should be your next career move in adtech? When exploring a career in ad tech, you’ve likely come across terms like DSP (Demand-Side Platform) and SSP (Supply-Side Platform). DSPs are often highlighted as the more exciting side of the industry, but it’s important not to overlook the crucial role SSPs play. SSPs are equally essential to the advertising ecosystem, offering
Why working in CTV adtech can be a rewarding career choice? As someone who has spent many years working in advertising sales, I’ve had a front-row seat to the evolution of digital advertising—from the days of display and mobile, to the rise of programmatic, and now, to the booming world of Connected TV (CTV). The future of advertising is converging around CTV, and for anyone considering a career i
AI for jobseekers in adtech marketing TAU believe that A.I can be a real level up for job seekers at all stages of their career. This is why TAU are offering free training to jobseekers at JobsInAdtech.com. In today’s competitive job market, particularly in digital marketing, AI can be a game changer when used strategically. To begin, AI tools offer practical first steps to make you s
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