TapTap Digital — Company Profile

Overview

TapTap Digital is a European AdTech and marketing‑technology firm, founded in 2010. It operates globally across Europe, Latin America, Africa, the United States, and beyond, serving agencies and brand advertisers in over 80 countries

Core Technology & Platform

At its core is Sonata, a proprietary platform built by a team of engineers and PhDs, offering full‑funnel, omnichannel campaign management. Sonata integrates:

• Precise audience segmentation at scale
• Cross‑device activation (mobile, CTV, DOOH, audio, desktop)
• Measurement and attribution from first touch onwards
• Geospatial intelligence and deterministic data for contextual targeting
• Cookie‑free, privacy‑compliant analytics

Value Proposition

TapTap’s open, transparent model offers agency neutrality—it operates solely as a DSP and does not sell media, ensuring objectivity and independence. The company emphasizes campaign transparency with full breakdowns of media, data, and technology fees

Mission & Vision

TapTap Digital empowers brands to engage audiences precisely and ethically—leveraging real‑world signals, location intelligence, and contextual data to drive measurable impact. The company aims to redefine digital brand engagement through transparency, privacy‑first methodologies, and outcome‑oriented solutions.