Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 108,000 people employees worldwide.
Overview
A leadership role for an experienced paid social practitioner. This is a rare opportunity to have ownership of a key channel for one of the industry’s largest and most progressive advertisers.
You will lead, manage and own all paid social activity across vendors such as Meta, X, TiKTok, Snap, Reddit, and any other growth and emerging Social platforms. Working closely with clients, media owner partners, and internal agency teams to set the vision for the channel and execute against it. Increasingly, there is opportunity to work closely with Organic social and creative teams to drive a unified social strategy.
The role also requires experience in leading a large team of specialists, fostering a culture of innovation and growth. You should be adept at translating the big vision into practical, actionable steps for the team, while helping to translate tactical tests and pilots back into the overall vision.
Responsibilities
- Paid Social strategy and activation leadership across all divisions of the client
- Overseeing a team of 17, AD to Exec, split across London (10) and India (7)
- Overall leadership of Paid Social across all relevant channels. Setting the vision for the channel and executing it through the team and partners
- Working closely with clients, internal teams and media owners to define and evolve the role of Social for Sky across both Ecommerce and Brand goals, developing a world class program
- Building Social credibility as a strategic lever within the media mix, raising it from an executional element of the media plan to a key driver of wider client business goals
- Working closely with Planning, Audience and Analytics team to evolve our approach to data driven marketing
- Building our approach for Commerce and Identity, for both the client and as part of our broader agency offering
- Proactively identifying opportunities, designing, and leading delivery of automated solutions bespoke to the client. Supporting in productising them to sell to wider client portfolio
- Leading the output of the PGD (offshore) team to make them a key part of our performance offering, setting the standard for other teams to follow
Qualifications
- Extensive experience in paid social, preferably from an agency environment
- Demonstrated experience in client & team leadership
- Experience in scaled paid social clients
Additional information
Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
