Company description
Sky is one of Europe’s leading entertainment and communications companies, offering an unparalleled range of services including TV, broadband, and mobile across multiple markets. Recently, Publicis Media, won Sky's prestigious European media planning and buying account, which covers the UK, Ireland, and the DACH region. This win followed a highly competitive pitch, and the account is valued at £250 million annually in the UK alone.
Working on the Sky account provides an incredible opportunity to collaborate with a brand known for innovation and impact in the media landscape. As part of this team, you’ll play a key role in shaping Sky's media strategy, contributing to campaigns that reach millions of households, and supporting a brand with deep roots in both entertainment and technological advancements. With Sky as a client, you’ll have the chance to work on high-profile projects across a range of media channels, helping them continue to lead in content, sports, and connectivity across Europe.
Overview
The Role
As a Paid Social Manager, you’ll lead client relationships and campaign performance across major platforms like Meta, TikTok, LinkedIn, Pinterest, and Reddit, on Sky. You’ll combine data insight, technical activation, and strategic thinking to drive real business outcomes for our clients. You’ll be hands-on in campaign delivery and lead a team to deliver excellence, while contributing to wider media collaboration and agency culture.
Responsibilities
Data & Insight
- Select and track the right KPIs aligned to broader business and marketing objectives.
- Challenge briefs to ensure measurement frameworks are meaningful and client centric.
- Deliver actionable insights from performance data, not just reporting numbers.
- Spot data limitations and propose smart, creative solutions to bridge gaps.
Technology & Tools
- Use Publicis tools and third-party platforms to solve challenges and enhance performance.
- Champion automation and tech to streamline manual tasks and improve team efficiency.
- Experiment with new platform features, tools, and tech to test impact and drive innovation.
- Encourage the adoption of new tools to future-proof our approach to paid social.
Media Strategy & Execution
- Own paid social strategy from audiences to creative best practice to bid strategies.
- Keep the team aligned to key processes, platform updates, and quality assurance standards.
- Lead testing roadmaps, platform innovation plans, and channel growth strategies.
Operations & Delivery
- Oversee smooth day-to-day campaign delivery and optimisations with the team.
- Ensure accuracy and quality across briefs, budgets, performance tracking and reconciliation.
- Lead financial QA for your accounts and support junior team members.
- Effectively manage up, across, and down, flagging risks early and keeping delivery on track.
- Build trust with stakeholders by managing expectations and delivering on promises.
People & Culture
- Lead by example, create a positive and inclusive environment where people are supported.
- Delegate effectively to empower junior team members and maintain high delivery standards.
- Support growth by giving feedback, recommending training, and sharing best-in-class work.
- Embrace change and encourages others to see the opportunity in new ways of working.
Qualifications
- Experience in paid social strategy, activation, and team management.
- Confident working directly with clients, presenting insights, and influencing media decisions.
- Highly organised with excellent attention to detail and financial acumen.
- A growth mindset – curious, proactive, and not afraid to challenge the status quo.
- Collaborative and empathetic – able to support others while still pushing for excellence.
Additional information
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
