About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Whenever and wherever you join us, you open a door to opportunities in media, technology, and innovation. At Mindshare Canada, we encourage curiosity, experimentation, and collaboration to push the boundaries of what’s possible in data-driven marketing. Our people thrive in a culture built on shared success, personal growth, and the pursuit of doing the best work of our careers.
Manager, Insights & Analytics
We’re looking for a Manager, Analytics — a hands-on data professional with a strong technical foundation in SQL, data infrastructure, and visualization, and a passion for turning complex data into clear, actionable insights. You will work closely with marketing sciences, media planning, and trading teams to ensure accurate measurement, optimize performance, and enhance data maturity across client portfolios.
This role reports to the Director of Performance and Advanced Analytics.
Key Responsibilities
- Build and maintain scalable data pipelines and infrastructure, ensuring data accuracy, quality, and consistency across sources.
- Write and optimize SQL queries to extract, clean, and transform data from multiple platforms such as Google Ads, Meta, GA4, and Adobe Analytics.
- Develop and maintain dashboards and visualizations in Tableau, Looker Studio, or equivalent tools to communicate performance results and business insights.
- Collaborate with internal teams (media, strategy, marketing science) to define measurement frameworks and translate business questions into analytical solutions.
- Support data governance practices — including taxonomy, tracking, and data hygiene — to ensure reliable, consistent analytics across campaigns.
- Analyze cross-channel campaign performance and translate findings into clear, actionable recommendations for both technical and non-technical audiences.
- Contribute to automation and data integration initiatives that improve analytics efficiency and scalability.
- Present insights and findings clearly to internal and client stakeholders, driving alignment and action.
Required Skills & Experience
- 3–5 years of experience in marketing analytics, data engineering, or performance reporting (media agency experience preferred).
- Advanced SQL skills with hands-on experience in querying and managing large datasets (e.g., BigQuery, Databrick, Azure Data Lake).
- Solid understanding of data infrastructure and ETL concepts.
- Proficiency in data visualization tools such as Tableau, Looker Studio, or Power BI.
- Strong communication and collaboration skills — able to synthesize complex technical findings into clear business insights.
- Familiarity with GA4, Adobe Analytics, and Google Marketing Platform is an asset.
- Knowledge of cloud environments (Azure, GCP, or AWS) preferred.
- Experience managing multiple projects in a fast-paced, dynamic environment.
- A curious mindset with a commitment to learning, problem-solving, and continuous improvement.
- Experience in Marketing Mix Model will be a plus
What We Offer
- Opportunities to work across diverse, data-rich accounts.
- A collaborative, growth-oriented culture where your technical expertise drives impact.
- Exposure to leading analytics platforms and enterprise data environments.
- Ongoing learning and professional development in data and marketing analytics.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
