Company description
PUBLICIS NEXT
Sky is one of Europe’s leading entertainment and communications companies, offering an unparalleled range of services including TV, broadband, and mobile across multiple markets. Recently, Publicis Media, won Sky's prestigious European media planning and buying account, which covers the UK, Ireland, and the DACH region. This win followed a highly competitive pitch, and the account is valued at £250 million annually in the UK alone.
Working on the Sky account provides an incredible opportunity to collaborate with a brand known for innovation and impact in the media landscape. As part of this team, you’ll play a key role in shaping Sky's media strategy, contributing to campaigns that reach millions of households, and supporting a brand with deep roots in both entertainment and technological advancements. With Sky as a client, you’ll have the chance to work on high-profile projects across a range of media channels, helping them continue to lead in content, sports, and connectivity across Europe.
Overview
The Publicis Next team represent a bespoke media agency dedicated to servicing Sky’s business in the UK. Sitting within the digital activation team, the programmatic team supports all business units across Sky’s wide range of services, including:
TV Services: Sky provides multiple television platforms such as Sky Q, Sky Glass, and Sky Stream, offering access to hundreds of channels including Sky Originals, Sky Sports, Sky Cinema, and third-party content from Netflix, Warner Bros., and Universal.
Broadband: Sky delivers high-speed broadband packages, including Ultrafast and Gigafast options.
Mobile: Sky Mobile offers flexible mobile plans with data rollover and competitive pricing with the latest high-end smartphone handsets.
Smart Home Services: Sky also provides smart home solutions, including home security and automation features.
Our programmatic team of 15 people is tasked with driving both trade (performance) & brand campaigns for each Sky business unit.
It is our responsibility to drive forward Sky’s programmatic roadmap, bringing fresh thinking & innovative capabilities to their media planning & buying.
This role is suitable for someone who is as comfortable in-platform as they are communicating their programmatic strategy directly with clients. The model allows for our programmatic specialists to make their own imprint on how we deploy campaigns & surface insights from across the programmatic partner landscape.
Department
Our vision is to have a Programmatic product that we can be proud of, that stands up in the room, drives
value for both clients and Publicis Media {or insert brand} and has universal understanding across the
business. We strive for:
- A department where employees feel recognised, fulfilled and energised to do great work
- Award winning work, thought leadership and features in every pitch
- The best product/technology and data on the market combined with the best client service
- Everyone pulling in the same direction. All brands talking to the same proposition
- Maximise every single commercial opportunity
The OneProgrammatic team sits within the Performics unit of Publicis Media but is supported by the
Publicis Media Exchange (PMX). PMX are our trading arm of Publicis Media.
OneProgrammatic works across a variety of programmatic executions, including running self-serve
campaigns on Demand Side Platforms (DSPs) and operational set ups & reporting when working with our
internal partners APEX and Epsilon. OneProgrammatic trading covers Display, Online Video, YouTube,
Connected TV (CTV) and Broadcast Video on Demand (BVOD).
The Role
The Programmatic Manager is responsible for all aspects of programmatic campaign implementation and
will line manage a small team of Programmatic Executives and Senior Executives. The Programmatic
Manager will report into the Programmatic Account Director.
You will be responsible for:
- Media planning excellence – Developing media plans that deliver on the client KPIs and that also
deliver the best commercial outcomes for Publicis Media. Always ensuring that all calculations are
correct. Seeking opportunities to showcase innovative approaches and proven campaign strategies to
all relevant stakeholders.
- Test and learn – Creating test and learn roadmaps with a particular focus on robust test designs,
hypotheses and measurement. Bringing innovation to your programmatic media plans & embracing a
test & learn culture across the emerging solutions in market (cookieless, retail media data, SVOD
platforms).
- Operational excellence – Driving brilliant basics across the team, and continuously work to deliver
operational efficiencies through automation and smart thinking. Proactively organising workflow and
implementing a process driven approach for the full end to end implementation of multiple campaign
types. Working with internal teams to manage finance queries and PO tracking and ensuring that the
use of QA technology is mandated to mitigate errors.
- PCAs - Showcasing campaign performance across leading DSPs such as DV360, The Trade Desk &
Amazon by providing in depth analysis that demonstrates results and key learnings that can easily be
the basis of making future campaign decisions.
- Awards – Identify market leading work that has been delivered by you and your team. Proactively,
track upcoming award entry opportunities and draft submissions to play your part in the
OneProgrammatic team becoming recognised for award winning work.
- Client contact via on weekly calls – Build strong and trusted relationships with your clients by
demonstrating that you understand your client’s business inside and out. Use the time spent with
clients to showcase campaign results and identify new opportunities to expand on positive learnings
that drive business value.
- Team management - You will have a small team of Executives and Senior Executive who you are
responsible for the learning & development and performance, setting and delegating by and
communicating clearly and effectively.
Responsibilities
What we look for in a Programmatic Account Manager;
Accurately selects key metrics and dimensions relating to the client's business and
marketing success measures to report marketing outcomes.
Is inquisitive about data and delivers actionable business insights.
Identifies the limitations of available data and generates creative, solution-driven
strategies for data usage.
Has a high attention to detail when practising quality assurance and due diligence
or their own work and the work of their team.
Uses the appropriate technology (both Publicis proprietary solutions and industry
solutions) to solve client business challenges.
Uses technology to increase efficiency of iterative work outputs. Tests new
technology to determine its value for client engagements. Champions the team to
use and test new technology.
Will confidently present the benefits of Publicis proprietary solutions, e.g. Epsilon,
APEX, and T&I products.
Works collaboratively across channels, engaging appropriate colleagues
when necessary.
Pursues opportunities to utilise their skills outside of core role expectations.
Approaches change with a mindset that seeks opportunity and growth.
Ensures equal opportunities and supportive ways of working are in place for
teammates with equity requirements by working with the Talent team.
Additional information
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.
As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
