Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
Publicis Alchemy is an innovation engine at the heart of one of Publicis Media’s largest global pharmaceutical partnerships. Built by Publicis Groupe with a bold ambition — to Make It Better and Better — our mission is to transform the way media connects with people and ultimately helps make life better for patients around the world.
We’re a collective of exceptional thinkers, creators, and innovators united by curiosity and driven by purpose. Here, collaboration isn’t just encouraged — it’s essential. Operating within a vibrant global ecosystem, we bring together diverse perspectives to push boundaries, embrace new possibilities, and redefine what’s next in healthcare communications.
Join us. Help us make it better, and then make it better again.
We are seeking an exceptional Data Governance Manager to lead data governance for the ex-US global business. Working closely with the London-based ex-US account team, US-based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.
This role ensures that data structures, taxonomies, workflows, and standards are consistently applied across all tools and platforms used by the Central Digital Activation Team and markets. The Data Governance Manager acts as the central owner of taxonomy governance, data quality processes, and metadata standards, ensuring the accuracy, integrity, and usability of data across the entire ecosystem.
Working closely with analytics, activation, planning, and US based governance team, this role ensures alignment on priorities, drives compliance, and supports the development of a scalable, high quality data environment that enables robust reporting, measurement, and strategic decision making.
With a balance of curiosity, rigour, and fresh thinking, the role will support stronger creative briefing, define production requirements, and confidently balance client, agency, and team needs to drive long-term impact and consistency at scale.
Responsibilities
RESPONSIBILITIES:
Data Governance Framework & Standards
- Develop, document, and implement a robust data governance framework covering workflows, standards, taxonomies, and procedures across all tools and platforms used by 30+ global markets.
- Own taxonomy governance for reporting dashboards, planning tools, and all data enabled systems, ensuring consistent structure, naming conventions, and data integrity.
- Maintain and evolve the global data dictionary, ensuring definitions, structures, and metadata remain accurate, up to date, and aligned with business needs.
- Build and maintain a comprehensive catalogue of data sources across Publicis, ensuring clarity on ownership, usage, and data lineage.
Compliance Monitoring & Quality Assurance
- Monitor taxonomy compliance through dedicated dashboards, proactively identifying issues, conducting error checks, and driving corrective actions with market teams.
- Lead regular governance check ins with US based and London based teams to ensure alignment on priorities, updates, and compliance expectations.
- Identify opportunities to improve data quality, streamline governance processes, and enhance the overall data ecosystem.
- Provide clear, data driven insights when governance issues impact reporting accuracy or campaign performance.
Cross Functional Collaboration & Support
- Partner with analytics, activation, and planning teams to ensure data structures support reporting, measurement, and strategic decision making.
- Collaborate with market contacts to ensure timely resolution of data issues and drive continuous improvement in data hygiene and compliance.
- Support the roadmap for reporting and data infrastructure, including identifying opportunities for new tools, enhancements, or automation.
- Act as a trusted advisor to internal teams, helping them understand governance requirements and adopt best practices.
Qualifications
SKILLS AND EXPERIENCE:
- Experience in data governance, data management, or analytics within digital marketing, media, or a multi-market environment.
- Hands on experience with BI and data visualisation tools (Power BI, Tableau, Looker Studio/GDS).
- Strong proficiency in SQL, including data extraction and manipulation from cloud platforms such as AWS.
- Advanced Excel skills (pivot tables, VLOOKUP, macros, data manipulation).
- Demonstrated experience with data governance policies, taxonomy management, metadata standards, and data quality processes.
- Experience cleaning, validating, and preparing datasets for reporting and compliance checks.
- Strong communication skills with the ability to explain governance requirements and data concepts to non-technical stakeholders.
- Experience managing relationships with internal and external stakeholders across multiple markets.
- Highly organised, detail oriented, and comfortable managing recurring governance cycles and multiple workstreams.
- Proactive problem solver with strong ownership and accountability.
- Collaborative mindset with the ability to work effectively across US and UK teams within a Global CoE.
Beneficial
- Understanding of digital media buying platforms (Facebook Ads Manager, Google Ads) and the data they generate.
- Awareness of advertising and marketing technology (ad servers, verification tools, tracking).
- Familiarity with programmatic buying concepts and media planning processes.
- Knowledge of testing methodologies such as A/B testing and multivariate testing.
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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