Company description
At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.
We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.
Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas. Experience the power of connection.
Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Overview
As an Analytics Director in our advertising agency, you'll lead data initiatives tailored to our UK bank client, managing a multi-disciplinary team to leverage diverse data sources for impactful campaigns.
This includes audience data for targeting, digital data for optimisation, first-party data for personalisation, and third-party data for market insights. Key to success is supporting data partners—such as third-party providers for enriched datasets and collaborating with the internal data team to ensure seamless integration, quality, and innovation.
You'll foster strong relationships, drive compliance with regulations like GDPR, and deliver measurable ROI, all while demonstrating self-initiative in a dynamic environment.
Responsibilities
- Develop data strategies to boost ad campaign performance, incorporating audience segmentation and analytics.
- Lead governance and integration of digital, first-party, and third-party data across media channels.
- Support data partners by managing relationships, negotiating integrations, and ensuring data quality and compliance.
- Collaborate with the internal data team to optimise workflows, mentor analysts, and implement tools for efficient data handling.
- Engage UK bank stakeholders to align data insights with business objectives, translating needs into actionable plans.
- Drive AI and predictive analytics adoption for enhanced forecasting and personalization.
Qualifications
- 8+ years in data leadership, preferably in advertising or financial services.
- Hard skills: Expertise in SQL, Python, Tableau, cloud platforms (e.g., AWS, Google Cloud).
- Track record of driving business outcomes through analytics, not just delivering reports
- Soft skills: Strong communication, emotional intelligence, and facilitation—essential for partner support and team collaboration.
- Degree in data disciplines, maths, science, or equivalent.
Additional information
Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones:Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medicalcondition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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