Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
About the client....
Adobe is one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 31,000 employees, they achieved revenue of US$21.5 billion in fiscal year 2024. Adobe has three major product lines: Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid sales growth.
They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets, and they invest circa $180m in media in EMEA alone. This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
Changing the world through digital experiences is what Adobe’s all about. They give everyone – from emerging artists to global brands – everything they need to design and deliver exceptional digital experiences! They are passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe is on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realise that new ideas can come from everywhere in the organisation, and we know the next big idea could be yours!
About the Team....
In 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.
The EMEA team, which has 95 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s digital engagement.
About the role....
This is an incredible opportunity to drive growth and change on a fast-growing, game changing Publicis Media client.
As our client's business continues to mature we are seeking a Managing Partner, Performance to join our growing team and help our clients unlock the full potential of our performance planning capabilities. You will play a pivotal role in developing a world class communications performance product for our team and use proactivity to help clients to unlock new sources of growth.
Responsibilities
About the work....
LEADERSHIP & TEAM MANAGEMENT
- Lead the Adobe.pub EMEA performance discipline, providing clear vision and direction to channel specialists and performance teams in London and the India Hub
- Set the strategic direction for the EMEA performance product across Programmatic, Paid Search, and Paid Social, covering the full funnel
- Develop and manage performance leaders across product groups, ensuring strong accountability, high performance, and effective succession planning
- Foster a culture of excellence, innovation, cross-channel collaboration, and operational discipline
- Represent performance at the Adobe.pub leadership level
- Act as a senior sponsor of the client partnership, working closely with the Global Client Lead and senior planning, performance, and strategy leads
- Translate complex performance signals and data into clear, actionable recommendations
- Lead the creation of integrated quarterly performance strategies across all channels
PERFORMANCE EXCELLENCE
- Establish and operationalise best-in-class standards for performance planning, activation, optimisation, and governance
- Define Adobe’s performance investment strategy
- Lead the creation of integrated quarterly performance strategies across all channels
- Drive the shift to a fully integrated full-funnel operating model
- Maintain rigorous oversight of campaign performance and KPIs
- Oversee strategic analytics usage
- Lead the cross-channel test-and-learn agenda
- Own and advance the EMEA Test and Learn programme
- Shape measurement frameworks (especially across walled gardens) to accurately capture channel contribution and guide scaled investment decisions
GROWTH ACCELERATION
- Embed a growth acceleration mindset across the account
- Develop the EMEA regional growth strategy
- Partner with performance leaders across APAC, Japan, and the US to drive global consistency, expand innovation, and accelerate maturity across markets
- Contribute to the evolution of the global Adobe.pub, Zenith Global, and Publicis Media performance product
- Identify and champion strategic opportunities to expand Adobe.Pub’s impact
Qualifications
What you need to succeed....
- Digital-first leader who can craft compelling, data-driven stories and influence diverse stakeholders
- Strategic thinker with expertise in digital performance, analytics, and optimization to shape client media strategies
- Technical proficiency and hands-on experience in Programmatic, Paid Search, or Paid Social activation
- Proven team leader who builds high-performing, motivated, and collaborative teams
- Strong account management skills to ensure seamless delivery and trusted relationships with Adobe and internal stakeholders
- Excellent presentation and communication abilities to confidently engage senior stakeholders
- Commercially driven and proactive, with strong problem-solving skills and ability to escalate issues early
- Analytical and detail-oriented, adept at interpreting data, spotting trends, and ensuring accuracy
#LI-MP1
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
