Company description
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s largest communications group in the world. With more than 110,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We continued on that journey with the 2019 acquisition of Epsilon and most recently the announcement of our market-leading investment in AI. We are driving towards a future where being smart, at scale, with the best Identity product in the market, will help deliver better outcomes for our clients.
Publicis Media is one of the four solutions hubs of Publicis Groupe present in more than 100 countries with over 23,000 employees worldwide. Alongside our global agency brands (Zenith, Starcom, Spark), the “Power of One” model gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
About the client....
Publicis Le One is a bespoke Publicis Media agency proposition for Haleon the rebrand of GSK Consumer Health, looking after flagship household health care brands such as Sensodyne, Voltaren, Panadol, Aquafresh and many more. This role sits within the strategy team delivering for the Global Marketing department for Haleon.
Overview
About the role....
Sitting within the Publicis LEON London Hub, you will be a core member of our strategy/client team, working directly with the Global Category client team on their OHC (Oral Health Care brands). This includes the market leaders Sensodyne, Polident and Paradontax. You will lead and be supported by Global Strategy Associate Directors, Managers and Account Executives.
You will play a front-line role in guiding the application of data and strategic excellence across all that we do: delivering our Experience Planning process, building audience understanding, shaping strategic innovation and communication strategies, while also facilitating the relationship both across the IAT and with senior client leadership.
Haleon have undergone significant evolution under the new brand launch and to continue with their rapid growth they must make deeper, more persuasive, more emotional connections with consumers. The Global Category Strategy Lead will play an essential role in this journey by guiding the development of market leading connections strategies and ensuring we operate at the leading edge of strategic media thinking and practice. Consequently, we are seeking candidates with drive, passion, energy, and emotional intelligence to drive change.
Responsibilities
About the work....
- Oversee the successful delivery of the Connections Planning Annual Guidelines and monitoring local market adoption as part of the end-to-end planning process
- Persuade and influence large strategic shifts with senior client leadership
- Guide the strategic media direction to align to category/brand future vision and annual objectives; ensure high-quality of work
- Facilitate collaboration across the Integrated Agency Team and other disciplines within the Publicis Le One team
- Lead and support the Publicis Le One Global Category Strategy Teams to cultivate a positive environment of evolved thinking, collaborative working, workplace (in-person or virtual) happiness and career development
- Line management of your Category strategy team. Lead via coaching to develop individuals and their careers and ensure best practice is delivered across their work
Qualifications
What you need to succeed....
- You are a strategic visionary with the ability to see the big picture and translate it into tangible actions
- You are a strategic planner with a track record of developing insight driven, data fuelled communication solutions, someone who is prepared to ‘lean in’ and drive transformation for a client that has embraced change with a proven expertise in media planning spanning on and offline
- You can lead, inspire, motivate, and guide a team and have an innate ability to identify and interpret actionable insights using data
- You are a natural communicator who is happy to present to extremely senior clients and to speak simply when explaining strategy
- You have a Point of View along with the confidence to challenge the client and team and to ensure delivery on marketing metrics that drive to business outcome
- You think creatively and work collaboratively with cross agency teams to drive thinking through to activation
- You are passionate about brilliant client service and have fostered this within a team to ensure smooth delivery across complex businesses
#LI-MP1
Additional information
PlatformGSK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
