About Ribeye
Ribeye is a performance-driven media and technology company focused on building scalable, efficient, and future-forward digital ecosystems. We combine strategic thinking, operational excellence, and deep programmatic expertise to drive measurable business outcomes for our partners.
Position Overview
Ribeye is seeking a Director, Programmatic Operations to lead and scale our programmatic infrastructure, supply partnerships, and platform innovation strategy. This leader will own end-to-end programmatic operations, optimize supply path efficiency, oversee DSP and SSP relationships, and drive cross-functional execution across trading, partnerships, product, and client services teams.
This role requires a strategic operator with deep programmatic expertise, strong commercial acumen, and the ability to build high-performing teams while improving technical workflows and platform capabilities.
Key Responsibilities
Programmatic Strategy & Supply Optimization
- Lead Ribeye’s omnichannel supply strategy across CTV, mobile app, display, streaming audio/podcast, and DOOH environments.
- Develop and execute Supply Path Optimization (SPO) initiatives to improve inventory quality, transparency, and profitability.
- Establish and manage strategic SSP partnerships, negotiating contracted supply rates, post-auction discounts, volume commitments, and performance-based incentives.
- Evaluate and onboard premium curated inventory partners, building scalable frameworks for supply assessment and activation.
Platform & Operational Leadership
- Oversee vendor relationships and technical implementations across multiple platforms including Freewheel, DV360, Amazon DSP, Audiomatic, and other leading programmatic ecosystems.
- Define product requirements and technical specifications to expand platform capabilities and improve activation workflows.
- Drive private marketplace (PMP) strategy, including deal negotiation, implementation, and performance optimization.
- Act as senior escalation point for campaign troubleshooting, technical integrations, and tracking solutions.
Process Innovation & Efficiency
- Build and refine operational workflows to improve campaign execution speed, reduce troubleshooting volume, and enhance cross-team alignment.
- Establish SLA standards and performance metrics to improve response times and service quality.
- Implement and optimize support systems (e.g., ticketing and workflow management platforms) to enhance visibility and accountability.
- Develop scalable documentation and onboarding processes across 10+ ad tech platforms.
- Develop AI based solutions in partnership with product teams to drive campaign and operational excellence.
Cross-Functional Leadership
- Partner with Product, Engineering, and Client Success teams to bring new inventory offerings and technical capabilities from concept to deployment.
- Serve as a technical liaison for strategic clients, guiding implementation of tagging, pixel management, and analytics solutions.
- Translate platform capabilities into actionable go-to-market strategies.
Team Development & Organizational Growth
- Lead, mentor, and develop a high-performing Programmatic Operations team, both in-house trading operations and outsourced trafficking and data teams.
- Design and deliver internal training programs focused on platform functionality, optimization strategy, and technical implementation.
- Foster a culture of accountability, innovation, and continuous improvement.
Qualifications
- 7+ years of experience in programmatic advertising, ad tech, or digital media operations.
- Deep knowledge of DSPs (Freewheel, DV360, Amazon DSP, Yahoo DSP, Xandr) and SSP ecosystems (e.g., PubMatic, Magnite, OpenX).
- Strong expertise in Supply Path Optimization, PMP deal execution, and omnichannel programmatic strategy.
- Experience negotiating vendor contracts and optimizing commercial agreements.
- Demonstrated ability to improve operational efficiency through workflow automation, documentation, and performance metrics.
- Proficiency with Google Tag Manager, campaign tracking solutions, and analytics platforms (Google Analytics, Adobe Analytics).
- Strong cross-functional communication and stakeholder management skills.
- Experience managing and developing teams.
What Success Looks Like
- Increased supply efficiency and improved margin through optimized vendor partnerships.
- Streamlined programmatic workflows with measurable reductions in response time and troubleshooting volume.
- Successful launch and scaling of new inventory partnerships and PMP initiatives.
- A high-performing, technically proficient Programmatic Operations team.
- Embrace AI-centric solutions to traditional ad operations challenges.
