Company description
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.
Overview
The Executive Vice President, Social Strategy is a visionary growth leader responsible for transforming social media into a fully integrated PESO (Paid, Earned, Shared, Owned) business engine, harnessing the complete ecosystem to drive measurable performance, cultural influence, and community engagement.
The EVP will harness major social platforms and native capabilities, creator networks, community intelligence, content systems, and analytics into a cohesive operating model. It is a heavily client-facing role, tasked with influencing enterprise-level marketing decisions and building scalable social infrastructures that deliver long-term competitive advantage.
The Vision:
To build intelligent, always-on social Paid, Earned, Shared, Owned ecosystems where:
- Paid accelerates precision and scale
- Earned builds credibility and cultural authority
- Shared fuels participation and advocacy
- Owned sustains long-term brand equity and data capture
- Ensure every element works in concert to drive sustainable business growth
Responsibilities
Architect the Full Social Engine
- Design unified strategies that integrate
- Paid precision media, full-funnel activation, and performance optimization
- Earned creator partnerships, influencer ecosystems, and PR amplification
- Shared community engagement, advocacy, and participatory experiences
- Owned brand content ecosystems, publishing strategies, and proprietary audience development
- Eliminate silos between media, content, creators, and analytics
- Build feedback loops where:
- Paid amplifies what Earned validates
- Shared extends what Owned builds
- Earned and Shared insights optimize Paid investment
- Embed AI as a core accelerator across the social ecosystem — transform it from channel execution to intelligent, adaptive growth infrastructure
Leverage the Full Power of the Social Ecosystem
- Unlock advanced platform capabilities across Meta, TikTok, YouTube, LinkedIn, Pinterest, Reddit, Snap, and emerging platforms
- Integrate creator marketplaces, commerce tools, live and shoppable formats, and AI-enabled optimization
- Leverage AI-powered insight engines that synthesize listening data, creator signals, cultural trends, and performance metrics into actionable strategy
- Utilize social listening, cultural intelligence, and community data to inform real-time strategy
- Utilize predictive analytics models and advanced attribution frameworks that quantify brand and business impact
- Develop structured test-and-learn roadmaps across the PESO spectrum
- Ensure brands operate at maximum capability within the social ecosystem — not simply maintain presence.
Executive Client Partnership
- Serve as a trusted advisor to senior leadership teams and be an architect of their “social future”
- Lead enterprise-level discussions around holistic social investment allocation and integration
- Demonstrate how PESO strategies drive brand equity, acquisition, retention, and revenue.
- Drive organic growth by identifying new revenue streams across paid media, creator commerce, owned data assets, and community ecosystems
- Translate cultural signals and platform evolution into business strategy
- Lead PESO strategy in new business pitches and executive presentations
Measurement & Business Impact
- Establish clear KPIs across all PESO components
- Use measurement models connecting Paid efficiency, Earned credibility, Shared engagement, and Owned audience growth
- Integrate platform data with advanced analytics to drive predictive optimization
Organizational Leadership
- Elevate PESO expertise across the agency and client organizations
- Build and mentor multidisciplinary teams across media, creator strategy, analytics, content, and community
- Foster a culture of integration, experimentation, and cultural fluency
- Champion innovation, agility, and forward-thinking capability development.
Qualifications
- 15-20 years of experience in digital media, communications strategy, or integrated marketing leadership
- Deep expertise across Paid, Earned, Shared, and Owned social disciplines
- Proven success leading enterprise-level marketing transformation
- Strong understanding of platform capabilities, creator ecosystems, social commerce, and owned audience development
- Demonstrated ability to translate analytics into business growth
- Exceptional executive presence and storytelling ability
- Track record of driving organic growth and winning new business.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $248,400 - $335,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/23/2026.
All your information will be kept confidential according to EEO guidelines.
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