Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
As the Paid Social Manager for H&M, you will have strategic, operational and activation ownership of paid social in one of H&M regions. You will be responsible for defining the regional vision for paid social and driving best in class performance at scale.
You will lead a London based team of Paid Social specialists, supported by delivery and activation resources in PGD India, ensuring seamless collaboration, clear ways of working, and consistently high standards across strategy, execution, and reporting.
This role sits at the intersection of strategy, leadership, and commercial accountability, with responsibility for translating H&M’s brand and business objectives into impactful, full funnel paid social programmes across multiple markets.
Responsibilities
- Lead regional paid social strategy and activation, aligning local execution with global frameworks.
- Act as the senior paid social lead, building strong client relationships and guiding performance discussions.
- Translate business objectives into scalable paid social strategies across platforms.
- Manage, coach, and develop a team while integrating offshore resources for efficient delivery.
- Oversee investment, forecasting, and performance measurement across multiple markets.
- Drive innovation, testing, and optimisation to improve performance and business impact.
- Collaborate cross-functionally and uphold best-in-class standards in strategy, execution, and governance.
Qualifications
- Deep expertise across major paid social platforms (Meta, TikTok, Pinterest, Snapchat) with a full funnel mindset, with a focus on performance campaigns.
- Strong commercial acumen, with confidence in forecasting, performance evaluation, and strategic investment decisions.
- Excellent communication and storytelling skills, with the ability to influence senior stakeholders.
- A collaborative, solutions focused leadership style and a passion for innovation and continuous improvement.
Additional information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
#LI-JD2
