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The dream of advertising has always been reaching the right person with the right message at the right time in the right place. So, how do you do that? Data mate. Like the Matrix, data is everywhere. As Morpheus explained to Neo, “It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television… ” Essentially, data is
The world of advertising has always been fast-paced and innovative, but the evolution of attention technology is revolutionizing how we measure, understand, and act on what truly matters in advertising: capturing people’s attention. At Lumen Research, we’ve pioneered tools that provide unparalleled insights into how consumers engage with ads. As someone who has watched this industry
Advertising operations only gets a mention internally when it goes wrong. Fact. Seen like the referee in a football match: we should never get a mention in the post match report and if we do its for the wrong reasons. BUT We are truly the beating heart of our industry. we are the backroom staff at your sports club pulling the strings behind the scenes. We are waiters in your favourite res
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