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Tune In to Your Future: Why a Career in Audio Advertising Might Be Music to Your Ears The advertising world is constantly evolving, and staying ahead of the curve is crucial for success. While video and display ads may have dominated for years, audio advertising, a powerful contender, is making waves due to a slew of macro factors including technology advancements and changes in consumer b
The dream of advertising has always been reaching the right person with the right message at the right time in the right place. So, how do you do that? Data mate. Like the Matrix, data is everywhere. As Morpheus explained to Neo, “It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television… ” Essentially, data is
The world of advertising has always been fast-paced and innovative, but the evolution of attention technology is revolutionizing how we measure, understand, and act on what truly matters in advertising: capturing people’s attention. At Lumen Research, we’ve pioneered tools that provide unparalleled insights into how consumers engage with ads. As someone who has watched this industry
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