Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
About the client....
Publicis Alchemy is an innovation engine at the heart of one of Publicis Media’s largest global pharmaceutical partnerships. Built by Publicis Groupe with a bold ambition — to Make It Better and Better — our mission is to transform the way media connects with people and ultimately helps make life better for patients around the world.
We’re a collective of exceptional thinkers, creators, and innovators united by curiosity and driven by purpose. Here, collaboration isn’t just encouraged — it’s essential. Operating within a vibrant global ecosystem, we bring together diverse perspectives to push boundaries, embrace new possibilities, and redefine what’s next in healthcare communications.
If you’re bold, imaginative, and passionate about building the future, Publicis Alchemy is where your talent will thrive — and where your work will truly make an impact.
Join us. Help us make it better, and then make it better again.
About the role....
We are seeking an exceptional Digital Operations Director to lead digital operations for the ex-US global business. Working closely with the London-based ex-US account team, US-based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.
You will be responsible for driving operational excellence, governance, and the continuous evolution of the client digital hub model and Ways of Working (WoW) across all Central Digital Activation markets, ensuring that biddable activation (social and programmatic) is delivered with consistency, efficiency, and world class quality across all teams and regions.
You will also oversee delivery standards, operational workflows, measurement frameworks, and cross channel collaboration, ensuring seamless integration with SEO, Search, TAAG, APEX, analytics, and omnichannel planning.
Working closely with the Biddable Hub Lead, you will act as the operational backbone of the hub—driving improvements, ensuring governance, and enabling high quality campaign execution at scale.
With a balance of curiosity, rigour, and fresh thinking, the work you do will support stronger creative briefing, define production requirements, and confidently balance client, agency, and team needs to drive long-term impact and consistency at scale.
Responsibilities
About the work....
Hub Model, Governance & Ways of Working
- Lead the deployment, optimisation, and continuous improvement of the client digital hub model and WoW across onshore and offshore teams
- Ensure the hub is fully integrated with SEO, Search, TAAG, APEX, analytics, and omnichannel planning, enabling aligned and efficient cross channel delivery
- Identify, scope, and implement operational enhancements, workflow improvements, and automation initiatives to improve efficiency, quality, and scalability
- Oversee governance frameworks including compliance, brand safety, data privacy, taxonomy, documentation, and platform policy adherence
Campaign Delivery Excellence
- Oversee the operational delivery of all biddable campaigns, ensuring set up, optimisation, reporting, and financial processes are accurate, timely, and aligned with best practices
- Build and maintain frameworks for world class optimisation, test and learn, and performance commentary, ensuring insights are consistently applied across markets
- Partner with the Global Biddable team and market leads to maintain a central repository of campaign learnings and test results, ensuring insights are shared and embedded into future planning
- Ensure consistent KPI alignment, measurement standards, and reporting frameworks in partnership with analytics teams
Hub Operations, Tools & Technology
- Ensure consistent adoption and effective use of key operational tools (AuditPro, CapSure, GrowthOS modules, Power BI dashboards, and other platforms)
- Drive collaboration between hub teams, TAAG, and market teams to maintain consistent workflows, quality standards, and operational alignment
- Champion the use of automation, AI driven optimisation, and platform innovations to enhance operational efficiency and campaign performance
- Monitor operational performance, identifying gaps and implementing corrective actions to maintain world class delivery
Stakeholder Engagement
- Build trusted relationships with senior client stakeholders globally, regionally, and locally, ensuring operational delivery consistently meets expectations
- Act as a key point of contact for operational excellence discussions with internal leadership, cross agency partners, and market teams
- Proactively identify and present operational innovations, process improvements, and efficiency opportunities that enhance client value and hub performance
- Support the Digital Hub Lead in strategic planning, leadership alignment, and hub evolution initiatives
- Team Leadership & Capability Development
- Directly manage the Campaign Manager and provide leadership across the broader operations team
- Foster a strong, unified culture across onshore and offshore teams, ensuring collaboration, consistency, and shared accountability
- Oversee training, onboarding, certification programmes, and capability building initiatives to strengthen operational excellence across the hub
- Support succession planning and talent development to ensure long term capability and team resilience
Qualifications
What you need to succeed....
- Proven experience leading multi market biddable activation teams across social and programmatic
- Strong expertise in operational excellence, workflow design, governance frameworks, and hub model deployment
- Deep understanding of campaign activation processes, optimisation frameworks, measurement methodologies, and automation solutions
- Skilled in senior stakeholder engagement and cross functional collaboration across complex, matrixed organisations
- Exceptional organisational, leadership, and communication skills, with the ability to unify and inspire geographically dispersed teams
- Demonstrated track record of driving process innovation, operational improvements, and scalable delivery models
- Experience working within regulated industries (pharma experience advantageous)
#LI-MP1
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
