SEO Account Manager - WW
At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.
Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.
Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!
Overview of role
You will work closely with clients to improve the overall organic visibility of their website, as well as any specific KPIs, and improve and constantly advance the SEO product offering. This role is a fantastic opportunity to advance your personal SEO knowledge and increase integration with other EssenceMediacom product areas, as well as work with SEO Account Director to set and review SEO strategy for clients at key intervals.
As an Account Manager, you will act as a trusted point of contact for more junior members of the team, to reduce their reliance on the SEO Account Director.
Reporting of the role
You will be reporting to the SEO Account Director
3 best things about the job
- Working with an amazing team and fantastic clients who want to succeed in Search.
- Outstanding personal development and learning opportunities within EssenceMediacom, access to GroupM tools and online learning, events throughout the year and incredible guest speakers.
- Close integration with a range of digital and media specialists to elevate your experience and performance.
Responsibilities of the role
Business:
- Execute the day-to-day SEO workload across a number of client accounts, including:
- All aspects of reporting (visibility, rank tracking, traffic etc)
- Keyword research and page mapping
- Technical audits and recommendations
- Site crawls and monthly health checks
- Opportunity reporting
- On-page optimisation recommendations
- Content planning
- Oversee client SEO campaigns to ensure they are delivered to a consistently high standard.
- Oversee the ongoing performance of SEO campaigns and ensure that key insights are incorporated into future activity.
- Work within pitch teams on new business or new opportunities for SEO work within the agency. This will entail working with other channel teams, senior members of the wider EssenceMediacom team and within defined time, format and requirement constraints.
People:
- Support the SEO Account Director by conducting keyword research, on-page optimisation, technical audits, competitor analysis and reporting.
- Provide support & guidance to more junior members of the team in the form of coaching, shadowing, training and other less formal methods.
- Act as a role model for any SEO Executives, Assistants or Trainees in the team – showcasing the attributes and characteristics expected by EssenceMediacom & the SEO Team.
What you will need
- An understanding of industry standard SEO tools including Google Analytics, Google Search Console, SEMRush, Majestic SEO, SearchMetrics/Sistrix, Screaming Frog, DeepCrawl, etc. Training will be provided, but prior knowledge is advantageous.
- Ability to juggle several tasks at once and consistently to deliver high-quality work to timescale.
- A high degree of numeracy and literacy are essential.
- Excellent project management and problem-solving skills
- Ability to pre-empt problems and be pro-active in producing solutions.
- Passion and interest for internet-related technology.
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
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