SEO Account Director
At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.
Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.
Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!
Overview of role
As a SEO Account Director, you will:
- Drive the SEO Strategy, delivering performance and growth for our clients.
- Oversee the delivery of client SEO campaigns to ensure best practice, innovation and excellence are displayed across all activity – inclusive of strategy, planning, implementation and reporting.
- Review key client-facing documentation, reports and presentations to approve them before the team send to clients.
- Produce strategic and insightful pieces of analysis which will define the long-term Organic strategies for our clients whilst capitalising on emerging technologies, trends and innovations which will give us the competitive edge.
- Use your SEO experience to ensure all team members are supported within their roles.
- Manager anddevelop team members and delegate of tasks accordingly.
- Actas a mentor to team members and ensure any training needs are recorded and met.
- Stay up to date with any industry changes and lead knowledge sharing sessions within your team.
Reporting of the role
You will be reporting to the SEO Director.
3best things about the job
- Working with an amazing team and fantastic clients who want to succeed in Search.
- Outstanding personal development and learning opportunities within EssenceMediacom, access to GroupM tools and online learning, events throughout the year and incredible guest speakers.
- Close integration with a range of digital and media specialists to elevate your experience and performance.
Responsibilities of the role
Business:
- Ensure that clients (as well as the team, wider business) are informed and educated about the performance of changes and tactics implemented by the team.
- Responsible for the management and assigning of client budgets as well as timely and accurate financial/billing activity (includes production of schedules and timesheet completion within the team).
- Ensuring SEO clients receive the best possible solutions for their requirements and budget levels.
- Working with client service teams and clients to devise strategies and approaches for SEO to deliver the best possible results – reviewed quarterly.
- Supporting new business through participation in RFP response documents and new business meetings where required.
- Celebrating successes within your team, the SEO Team and distributing these to the wider business on a regular basis. Working with the team to turn these into case studies and to identify and enter related awards where possible.
People:
- Managing a team of SEO Account Managers and Executives – ensuring workloads are manageable and reporting on staffing requirements to the SEO Director.
- Monitoring and helping to manage the workload of Executives and Assistants to ensure effective prioritisation of tasks is undertaken.
- Develop knowledge and skills of SEO Account Managers and Executives to make sure they’re evolving their skills and knowledge levels (via company provided training, online training, self-learning and mentoring).
- Ensuring all staff are aware of their responsibilities and requirements to complete their roles.
- Ensuring the team manage and delivering campaigns with a defined framework.
What you will need
- Excellent working knowledge of SEO including elements of technical SEO, on page optimisation and link building/analysis.
- Great interpersonal skills and the ability to communicate with both clients and internal stakeholders as well as mentor and support staff.
- Ability to brief other teams effectively, primarily content, Digital PR & CRO.
- Diligence in meeting agreed timescales & providing approved deliverables.
- A desire and willingness to get the job done to the highest levels.
- Ability to manage own workload and prioritise tasks based on client demands.
- Ability to pre-empt problems and be pro-active in producing solutions
- Commercial understanding and able to put together scopes of work and answer client briefs.
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
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