Account Director - eCommerce, Duracell
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Overview of role
As an eCommerce Account Director, you will be responsible for the coordination and delivery of your client accounts across platforms whilst operating as the main campaign activation point of contact for our clients.
Utilising platform expertise and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver industry-leading eCommerce campaigns which exceed our clients’ expectations.
The role involves managing eCommerce Senior Executives and executives, overseeing their work and development to successfully deliver to client expectations. We are a team of 13 people working on a mix of clients including (but not limited to); Adidas, Science in Sport, Suntory, Innocent and Tempur.
We are now looking for an eCommerce Account Director to come and join the growing community in EssenceMediacom London’s eCommerce Practice.
Reporting of the role
This role reports to the Senior eCommerce Partner.
3 best things about the job
1.The opportunity to work across well-known brands with a desire for innovation and growth.
2.Working within a truly collaborative agency model with great opportunities for continued cross-media and performance marketing learning.
3.A talented team supporting each other in implementing best-in-class, award winning campaigns, and has fun along the way.
Measures of success
In three months, you would have:
- Proven to be the day-to-day lead for client contacts as well as internal stakeholders
- Overseen the team’s workflow management, from brief to post-campaign analysis, striving for operational effectiveness
- Ensured that client objectives and KPI targets are understood and optimised towards every day
- Proposed short- and long-termoptimisations to develop the accounts and deliver improved performance.
- Challenged inherited ways of working with your own ideas for improvement
- Ensured excellent best practice and account hygiene in place, using tools such as Pacvue, Amazon (Ads Console, DSP, Vendor/Seller Central), Retail Media Platforms (Criteo, CitrusAd, Tesco Retail Media Platform, Nectar DTP, Sainsbury’s Insight Platform), Digital Shelf/content analysis (Profitero, BrandNudge, Ira, Helium10, JungleScout).
In 12 months, you would have:
- Gained a complete understanding of the clients’ business and their needs, and shaped the eCommerce strategy in line with it, whilst incorporating industry developments and market changes.
- Become an extension of the clients’ teams, providing added value for eCommerce and beyond.
- Shown to be proactive, and a real driver who inspires direct reports.
Responsibilities of the role
Specialist Performance
- Responsibility for the output of your team, both client facing and operational, and accountability for adherence to controls and best practices.
- Strategic understanding of the clients’ business and KPIs, keeping up to date with latest industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
- Maintain a forward thinking and innovative approach in the development of all activity.
Team Leadership
- Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subject matters (even outside of your remit) and provide them with useful insight.
- Take responsibility for your team’s development and career progression within the agency.
- Play an active role in recruitment and interviewing processes to build strong teams.
External and Internal Communication
- Communication lead with the client contacts, media partners and internal stakeholders with the support of the Senior Associate Director when required.
- Develop strong relationships with your client, and key suppliers. Foster a good working relationship across client team stakeholders to facilitate flawless execution of plans.
Process and Systems
- Helping to drive process automation through adoption of technology and efficient ways of working.
- Lead on application and adherence to all areas of activation related finance process.
- Contributes to the development of strategic revenue and services opportunities.
What you will need
- In-depth understanding of eCommerce campaign set-up, management, optimisation and reporting across media owner and technology vendor platforms
- Excellent understanding of the strategic and tactical application of eCommerce and digital marketing in general
- Proven project management, leadership and people management experience.
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
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