Programmatic Account Director
About Wavemaker: We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by: • Deep knowledge we have of our clients’ business • Confidence to challenge what’s gone before • The support to go further than we thought possible
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
The Team:
We are a team of 20+ people working on a mixture of exciting clients that include Audible, Danone, Paramount and Nationwide. The team are based at Wavemakers’ office at Sea Containers, SE1 in London UK. We’ve won some exciting pieces of business this year and we are looking to grow our programmatic team with a focus on our programmatic self-serve practice.
The Role:
The Programmatic Account Director will be responsible for their team of managers and executives, both in Delhi and the UK. They will have oversight of the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of programmatic media activity across multiple buying routes, you will work closely with your team, as well as the Digital Planning team to deliver successful business outcomes for your clients.
Key Responsibilities:
Campaign Management
• Strengthen the team’s delivery by introducing best practice templates and process documents.
• Understand client pressures, and priorities for upcoming period. Ensure that tangible actions are taken and delegated amongst the team to successfully deliver upon.
• Identify and deliver the products and solutions could answer your client’s business challenges that have been developed within the group.
• Good understanding of wider digital media mix and ability to elucidate the role for programmatic amongst digital media, working with the Digital Planner to grow display spend for your clients. • Drive the in-channel learning and innovation agenda for the team, ensuring your team is taking advantage of alpha/beta opportunities. • Manage the shape of spend in your team to ensure maximum value driven.
• Full understanding of programmatic capabilities, and an ability to talk independently about opportunities in client meetings and with team
Client and Partner Management
• Develop contact strategy with senior clients; appreciation of their objectives and different approaches required to drive forward the testing roadmap.
• Ensure the good reputation of yourself and the team.
• Oversight of client audit procedure for channel to make sure targets are met and potential issues solved and escalated.
• Lead senior-level meetings concerning campaign activity e.g., QBRs / Buying Reviews / next year’s Programmatic Strategy
• Maintain strong relationships with senior media owners, tech partners and other service providers
• Present confidently in new business pitches, department, and agency team meetings
People Management
- Demonstrate strong leadership skills; be the point of escalation for your team and the wider department
- Develop case studies for internal use and specialist external awards through a culture of sharing • Ensure best in class team training and creation of personalized development plans strong working relationships with key senior stakeholders within the agency e.g., Head of Addressable
- Be an active member of the display team community, organizing social events and drive the collective knowledge base forward.
Operational Excellence
• Manage your team to deliver flawless end to end campaign activation and client billing.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
• Top negotiation skills to deliver unrivalled value for our clients and teams
• Zero finance queries stance, both MQS and unreconciled.
Skills & Experience
• Substantial experience in Display activation and driving continued excellence/innovation.
• Nice to have experience trading programmatic self-serve within core trading platforms, DV360, TTD and Amazon.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Management experience, teaching and developing more junior team members
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Ability to develop and execute comprehensive testing roadmaps– audience, media, creative
• Excellent communication skills, both verbal and written, will be particularly important in building & developing stakeholder relationships; internal, client and supplier
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
#LI-Promoted
