OPENMIND
Job Title: Senior AccountExecutive - Social
Department/Team: OPENMINDUK Team
ABOUT OPENMIND
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
ACCOUNT OVERVIEW
OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a SocialSenior Account Executive to support across the categories and product plans.
OVERVIEW OF ROLE:
We are looking for a paid social specialist to continue their career as Senior Account Executive. The ideal candidate is someone with a good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person should have some experience with activation and reporting but should still be keen to further their expertise across both. The successful candidate will become part of a fast-paced team that puts training + development at its core.
RESPONSIBILITIES:
Campaign Management
- Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs.
- End-to-end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of Paid Social strategy & best practices across a variety of channels, objectives, formats, audience types etc.
- Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. Working with the local team and Global Hub team as necessary to ensure standards remain high.
- Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
- Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
- Writing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
- Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.
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Client & Partner Management
- Working closely with your line-manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients. Actively contribute to client calls and become a valued and trusted member of their marketing team.
- Working with partners and attending regular platform training sessions to further develop your paid social skillset.
Operational Excellence
- Able to effectively manage your time whilst working on multiple projects simultaneously. Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
- Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
- Help those more junior in the team with their tasks, providing guidance where needed.
- Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with line-manager and more junior team members to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.
YOUR KNOWLEDGE & ABILITIES:
- Able to display a good foundation in setting up and optimising paid social campaigns across one of more of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of these platforms would be a plus (e.g. Meta Blueprint).
- Experience working in an agency environment (preferably as part of a social or activation team) is not necessary but would be preferable.
- Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
- Comfortable handling large quantities of data and working with numbers/budgets. Exeprience compiling performance reports for clients and writing insightful commentary to accompany these reports.
- Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
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