Job Purpose
The Paid Social, Senior Account Associate Director is the paid social lead for Google B2B and is responsible for delivering category-defining capabilities and services across paid social activity. Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the paid social channel specifically, and leading a team (including ultimate responsibility for quality of work within this team).
What we need from you
- Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy
- Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team
- Oversee development and creation of paid social best practices in region coordinating with global NA / APAC team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team)
- Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
- Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
- Develop in-depth knowledge of all paid social platforms and related bid-management platforms, and other methods of buying paid social (e.g. including programmatically-bought via DSPs) operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
- Manage and develop vendor relationships within paid social.
- Identifying new platforms, partners & integrations, evaluating these (and existing platforms) over time and maintaining a POV here
- Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a display expert
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
- Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity
- Ownership of channel specialism forecasting, brand study and optimisation methodologies
- Ownership of channel specialism test ideation in partnership with Analytics
- Motivational Leader, leading by example while encouraging and coaching juniors on the team
- Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress
- Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction
- Strong and effective communication across all levels; ability to establish and maintain effective relationships both internally and externally
- Understand when & how to escalate issues to Senior Client Director and senior management
- Provide awareness and recognition for jobs well done
- Oversee and ensure the successful onboarding of new Essentials
- Thoughtfully craft professional development plans for your reports and contribute to the development of training materials to this end
A little bit about you…
- Proven experience at Activation Director level in a Digital Media or Advertising role (including some aspects of managing P&L)
- Proven Project Management, Leadership and People Management Experience
- Experience with planning and running large-scale paid social activity on Meta, Twitter, and LinkedIn, either directly or via third party platforms
- Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
- Experience of managing paid social vendor relationships
- Regularly contributes to paid social best practices and campaign processes
- End of quarter wrap up and review content for biddable campaigns.
- Responsible for Biddable media planning and strategy
- Experience with Google Analytics (plus certification) desirable
- Experience with programmatically-bought paid social activity desirable
- Some experience with paid search, programmatic display & reservation-based buying desirable
(Please note this is a UK based role and requires individuals to have the right to work in this location)
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