Company description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
As Digital PR Manager, your role will be to execute the overall content marketing strategy for our clients, with a focus on generating high quality backlinks and digital coverage for our clients. You’ll be part of a fast-paced Link Building team working alongside our in-house technical SEO experts and the rest of the Content Marketing team on a range of exciting clients.
Your day-to-day tasks will be varied, including tasks such as overseeing outreach for enterprise size clients, working alongside specialists to create incredible campaigns that deliver results and impact. You’ll execute best in class planning and delivery for our clients, to ensure our campaigns are high quality, delivered on time and achieve brilliant results. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.
We are looking for someone who has a strong understanding of the digital ecosystem and has worked across
outreach campaigns before (even better if they’ve been global or multi-market campaigns), with a strong focus on generating backlinks.
Responsibilities
• Strategise, coordinate, build, execute, monitor, report, and analyse link building campaigns for our clients
• Work with the content team and designers to create link-worthy content
• To stay abreast of new link building strategies, AI developments and regularly contribute new tactics and
ideas to the team
• Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
• Manage client communications related to outreach
• Deliver training for more junior members of the team
Qualifications
Our ideal candidate has:
• Substantial experience in an outreach role, although we are open to hearing from candidates in traditional
PR roles or SEO roles
• Proven track record of building links for a range of niches
• Experience with linkbuilding tools
• Good understanding of the digital content ecosystem
• Excellent project management and time management
• Strong verbal communication skills and must be comfortable communicating with clients
• High attention to detail and good project management skills to meet deadlines
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
